Enterprise Website Lead

QBE Insurance Group; Sydney; Hybride; AUD 180 000 - 230 000; Plein temps

Avantages offerts par ce poste

Hybrid work

Wellbeing coaching

Flexible parental leave

Résumé du poste

QBE Insurance Group seeks an Enterprise Website Lead to shape strategy for Group, Ventures and AUSPAC websites. You will lead a small team, drive a customer-focused digital experience, and align with stakeholders on governance, priorities and brand standards.

You'll influence enterprise-wide improvements, scale best practices across markets, and collaborate with marketing, IT and regional teams in a hybrid Sydney role.

Qualifications

• Experience leading strategy, roadmap and evolution of large-scale websites using product ownership or PM principles.
• Experience with CMS platforms such as Sitecore or AEM.
• Strong stakeholder management and influencing across complex, dispersed teams.
• Deep understanding of digital customer experience, content strategy, SEO and AI-driven trends.
• Data-driven with reporting/analytics (e.g., Google Analytics) to prioritize and measure outcomes.
• Experience in financial services or regulated environments is highly regarded.

Responsabilités

• Develop and drive strategy, roadmap and ongoing evolution of Group, Australia Pacific and Ventures websites.
• Lead and support two Website Content Specialists, setting priorities and enabling delivery.
• Build relationships across product, marketing, digital, IT and regional teams to align priorities and backlog.
• Enhance website governance and enterprise collaboration by connecting regional teams and marketing.
• Monitor website performance with analytics, using insights to identify optimisation opportunities and business value.
• Stay ahead of digital trends and AI advances, translating insights into practical improvements for governance and brand consistency.

Connaissances

Strategic thinking

Stakeholder Management

Product management

Product development

Product Lifecycle Management

Analytical thinking

Communication

Negotiation

Risk management

Process improvements

Outils

Sitecore

Adobe Experience Manager

Description du poste

Primary Details

Time Type: Full timeWorker Type: Employee

• Location: Sydney
• Type: Full-time, permanent position
• Hybrid role, Happy to talk flexible working

The Opportunity

As Enterprise Website Lead, you'll shape the strategy and evolution of QBE's enterprise websites across Group, Ventures and AUSPAC. You'll lead a small team and work across a diverse stakeholder network to create effective, customer-focused digital experiences that respond to changing business needs, emerging technology, and governance and brand standards.

About QBE

• At QBE, we get to the heart of what matters for our customers. And we do it all with a human touch.
• We’re an international insurer with more than 13,000 people working across 26 countries – which means we’re big enough for your ambitions, yet small enough for you to make a real impact. It’s an exciting time. We’re building momentum towards our vision to become the most consistent and innovative risk partner.
• What if you could have a positive impact – at work and in the world? As part of the QBE team, you’ll get to spend every day working with people who are passionate, talented and kind.

Your New Role

Sitting within the Digital Communications and Content team, you'll bring dedicated website expertise to a broad portfolio of digital channels. You'll establish a clear website roadmap, strengthen governance and stakeholder relationships, and help QBE respond to the changing digital landscape, including the growing influence of AI on search and customer journeys.

A key part of the role is influencing and scaling positive change, championing enterprise consistency, best practice and optimisation across markets by connecting priorities, sharing learnings and supporting strong communities of practice with regional website leaders and Marketing teams.

Key responsibilities

• Develop and drive the strategy, roadmap and ongoing evolution of QBE's Group, Australia Pacific and Ventures websites, ensuring alignment with business objectives, customer needs and enterprise priorities.
• Lead and support two Website Content Specialists, setting clear priorities, enabling effective delivery and fostering a high-performing team environment.
• Build strong relationships across product, marketing, digital, communications, IT and regional teams to align priorities, manage improvement opportunities and maintain an effective website backlog.
• Strengthen website governance, operating practices and enterprise-wide collaboration by connecting regional digital and marketing teams, sharing learnings and championing best practice.
• Monitor website performance through Google Analytics and related tools, using data-driven insights to identify optimisation opportunities, measure success and demonstrate business value.
• Stay ahead of emerging digital trends, evolving platform capabilities and the influence of AI on search and customer experience, translating insights into practical improvements while supporting priority enterprise projects that enhance governance, capability and brand consistency.

About You

You're a strategic and commercially minded digital professional who can connect customer needs, business priorities and emerging technology to shape future-fit website experiences. You'll bring strong stakeholder management and leadership capability, together with the judgement to navigate complexity, establish priorities and turn a broad range of requirements into a clear and achievable plan.

You'll also have:

• Experience leading the strategy, roadmap, ongoing development and continuous improvement of large-scale or enterprise websites, applying product ownership or product management principles to prioritise initiatives and drive outcomes.
• Experience working with enterprise content management systems such as Sitecore or Adobe Experience Manager.
• Strong stakeholder management and influencing skills, with the ability to build alignment across complex, geographically dispersed business, digital, communications and marketing networks.
• A strong understanding of digital customer experience, website content strategy, search optimisation and emerging AI-driven developments, with the ability to translate these trends into effective digital experiences.
• A data-driven mindset with strong reporting and analytics capability (e.g. Google Analytics), using insights to drive prioritisation, optimisation and measurable business outcomes.
• Experience working within financial services, another regulated environment, or an agency supporting large and complex organisations would be highly regarded.

Benefits

We offer a range of benefits to help provide holistic support for your work life, whatever your circumstances. As a QBE employee you will have access to and benefit from:

• Hybrid working, a mix of working from home and in the office to enhance your work/life balance.
• Free holistic wellbeing coaching, nutritional support, confidential counselling, financial and legal advice.
• 18 weeks' gender-equal flexible leave for all new parents, including paid superannuation.

Awards & Recognition

• 2025 Winner of the Excellence in Diversity, Equity & Inclusion Award at the Insurance Business Australia Awards for our Respect@QBE program.
• 2023 Most Inclusive Workplace at the Australian HR Institute (AHRI) Awards.
• Ranked in the Top 10 of the AAGE Top Graduate Employers 2025 for medium-sized programs, as voted by graduates.

Skills

Analytical Thinking, Communication, Critical Thinking, Intentional collaboration, Managing performance, Negotiation, Process Improvements, Product Backlog Management, Product Development, Product Lifecycle Management (PLM), Product Management, Risk Management, Stakeholder Management, Strategic Thinking, Waterfall Model

Your career. At the heart of it.

QBE recognises the value of diverse perspectives and experience. We are committed to an inclusive workplace where everyone feels valued and respected for who they are. If we can provide support with access requirements, alternative work arrangements, or if you'd like to connect with one of our employee networks, please contact us at [e-mail].

Equal Employment Opportunity

QBE is an equal opportunity employer and is required to comply with equal employment opportunity legislation in each jurisdiction it operates.

Successful applicants will need to complete work rights, police and credit checks through our online provider as a condition of employment.