Ecommerce Specialist

Who in the Zoo Recruitment; Melbourne; On-site; AUD 90,000 - 110,000; Full time

Job summary

Who in The Zoo Recruitment – Melbourne VIC is partnering with a Keysborough retailer to appoint an experienced E‑Commerce Specialist. You will own online channels, manage content, merchandising and campaigns to drive digital growth and commercial outcomes.

You bring 3+ years in eCommerce, Shopify Plus and Google Analytics, a data‑driven mindset and hands‑on approach. This role offers a collaborative environment, exposure to multi‑brand stores, and opportunities to shape the online customer

Qualifications

• 3+ years' eCommerce experience, ideally within a retail environment.
• Experience managing a multi-brand or multi-channel online store.
• Strong knowledge of eCommerce, online merchandising, SEO, SEM and UX.
• Experience with Shopify Plus and Google Analytics.
• Experience using data to drive strategy, improve conversion and achieve commercial outcomes.
• Excellent communication, organisation and problem-solving skills.
• A proactive, hands-on approach with strong attention to detail.

Responsibilities

• Managing website content, product listings, imagery, collections and online merchandising.
• Planning and executing website promotions, digital campaigns and social activity.
• Driving SEO, SEM, user experience and conversion rate optimisation.
• Using Google Analytics and performance data to improve sales and the customer journey.
• Managing product enrichment and ensuring products are activated accurately and on time.
• Working with internal Design and Development teams to improve website functionality and resolve issues.
• Managing relationships with external digital marketing agencies.
• Preparing weekly and monthly trading reports and providing commercial insights to management.
• Supporting the development and execution of the overall eCommerce strategy and KPIs.

Skills

E‑commerce

Online merchandising

SEO/SEM

UX optimization

Shopify Plus

Google Analytics

Data-driven

Commercial mindset

Communication

Tools

ERP Apparel21

Job description

Who in the Zoo Recruitment – Melbourne VIC

Drive Online Growth | Lead Digital Strategy | Create Exceptional Customer Experiences

Keysborough, Melbourne, VIC

Who In The Zoo is partnering with an established business in Keysborough to find an experienced and commercially focused E-Commerce Specialist to take ownership of its online business and drive continued digital growth.

This is a hands‑on opportunity for someone who understands eCommerce, online merchandising, digital marketing, SEO, analytics and customer experience, and knows how to turn data and digital opportunities into commercial results.

About the Role

Reporting to the Operations Manager, you will be responsible for the day‑to‑day management and performance of the eCommerce channels, including:

• Managing website content, product listings, imagery, collections and online merchandising.
• Planning and executing website promotions, digital campaigns and social activity.
• Driving SEO, SEM, user experience and conversion rate optimisation.
• Using Google Analytics and performance data to improve sales and the customer journey.
• Managing product enrichment and ensuring products are activated accurately and on time.
• Working with internal Design and Development teams to improve website functionality and resolve issues.
• Managing relationships with external digital marketing agencies.
• Preparing weekly and monthly trading reports and providing commercial insights to management.
• Supporting the development and execution of the overall eCommerce strategy and KPIs.

About You

To be successful, you will bring:

• 3+ years' eCommerce experience, ideally within a retail environment.
• Proven experience managing a multi‑brand or multi‑channel online store.
• Strong knowledge of eCommerce, online merchandising, SEO, SEM and UX.
• Experience with Shopify Plus and Google Analytics.
• Experience using data to drive strategy, improve conversion and achieve commercial outcomes.
• Excellent communication, organisation and problem‑solving skills.
• A proactive, hands‑on approach with strong attention to detail.

Experience with Apparel21 or an equivalent ERP system will be highly regarded, as will experience with social media platforms and eCommerce copywriting. An interest in football will also be a bonus.

The Person We're Looking For

You are commercially driven, digitally savvy and highly organised. You take ownership, enjoy working in a fast‑paced environment and are passionate about finding new ways to improve online performance and the customer experience.

If you have the experience, creativity and commercial mindset to make a real impact on an eCommerce business, we'd love to hear from you.

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad.