E-Commerce Specialist

Licensing Essentials; City of Melbourne; On-site; AUD 80,000 - 110,000; Full time

Job summary

Licensing Essentials is seeking an experienced E-Commerce Specialist to own our online business and drive digital growth. You will manage content, promotions and merchandising across channels, using data to optimise SEO, SEM, UX and conversion.

You will work with Design/Development teams, agencies and internal stakeholders to deliver commercial outcomes and trading insights. A hands-on, detail-oriented professional with Shopify Plus and GA experience is ideal.

Qualifications

• 3+ years' eCommerce experience, ideally in retail.
• Proven experience managing a multi-brand or multi-channel online store.
• Strong knowledge of eCommerce, online merchandising, SEO, SEM and UX.
• Experience with Shopify Plus and Google Analytics.
• Experience using data to drive strategy and improve conversion.
• Excellent communication, organisation and problem-solving skills.
• Proactive hands-on approach with strong attention to detail.
• Experience with social platforms and ecommerce copywriting.

Responsibilities

• Manage website content, products, imagery, collections and online merchandising.
• Plan and execute website promotions, digital campaigns and social activity.
• Drive SEO, SEM, UX and conversion optimisation.
• Use Google Analytics and performance data to boost sales and customer journey.
• Manage product enrichment and timely activation.
• Collaborate with Design and Development teams to improve the site and fix issues.
• Manage relationships with external digital marketing agencies.
• Prepare weekly/monthly trading reports and provide commercial insights.
• Support the development of overall ecommerce strategy and KPIs.

Skills

Ecommerce strategy

Multi-brand management

SEO & SEM

UX optimization

Data-driven decision making

Google Analytics

Shopify Plus

Social media marketing

Ecommerce copywriting

Communication & organisation

Tools

Shopify Plus

Google Analytics

Apparel21 (ERP)

Job description

Drive Online Growth | Lead Digital Strategy | Create Exceptional Customer Experiences

We are looking for an experienced and commercially focused E-Commerce Specialist to take ownership of our online business and drive continued digital growth.

This is a hands-on role for someone who understands eCommerce, online merchandising, digital marketing, SEO, analytics and customer experience and knows how to turn data and digital opportunities into commercial results.

About the Role

Reporting to the Operations Manager, you will be responsible for the day-to-day management and performance of our eCommerce channels, including:

• Managing website content, products, imagery, collections and online merchandising.
• Planning and executing website promotions, digital campaigns and social activity.
• Driving SEO, SEM, UX and conversion optimisation.
• Using Google Analytics and performance data to improve sales and the customer journey.
• Managing product enrichment and ensuring products are activated accurately and on time.
• Working with internal Design and Development teams to improve the website and resolve issues.
• Managing relationships with external digital marketing agencies.
• Preparing weekly/monthly trading reports and providing commercial insights to management.
• Supporting the development of the overall eCommerce strategy and KPIs.

About You

To be successful, you will have:

• 3+ years' eCommerce experience, ideally within a retail environment.
• Proven experience managing a multi-brand or multi-channel online store.
• Strong knowledge of eCommerce, online merchandising, SEO, SEM and UX.
• Experience with Shopify Plus and Google Analytics.
• Experience using data to drive strategy, improve conversion and achieve commercial outcomes.
• Excellent communication, organisation and problem-solving skills.
• A proactive, hands-on approach with strong attention to detail.
• Apparel21 or equivalent ERP experience highly regarded.
• Experience with social media platforms and eCommerce copywriting highly regarded.

The Person We're Looking For

You are commercially driven, digitally savvy and highly organised. You take ownership, enjoy working in a fast-paced environment and are passionate about finding new ways to improve online performance and the customer experience.

If you have the experience, creativity and commercial mindset to make a real impact on our eCommerce business, we'd love to hear from you.