Ecommerce Growth Specialist | SEO, UX & Shopify Plus

Who in the Zoo Recruitment; Melbourne; On-site; AUD 90,000 - 110,000; Full time

Job summary

Who in The Zoo Recruitment – Melbourne VIC is partnering with a Keysborough retailer to appoint an experienced E‑Commerce Specialist. You will own online channels, manage content, merchandising and campaigns to drive digital growth and commercial outcomes.

You bring 3+ years in eCommerce, Shopify Plus and Google Analytics, a data‑driven mindset and hands‑on approach. This role offers a collaborative environment, exposure to multi‑brand stores, and opportunities to shape the online customer

Qualifications

• 3+ years' eCommerce experience, ideally within a retail environment.
• Experience managing a multi-brand or multi-channel online store.
• Strong knowledge of eCommerce, online merchandising, SEO, SEM and UX.
• Experience with Shopify Plus and Google Analytics.
• Experience using data to drive strategy, improve conversion and achieve commercial outcomes.
• Excellent communication, organisation and problem-solving skills.
• A proactive, hands-on approach with strong attention to detail.

Responsibilities

• Managing website content, product listings, imagery, collections and online merchandising.
• Planning and executing website promotions, digital campaigns and social activity.
• Driving SEO, SEM, user experience and conversion rate optimisation.
• Using Google Analytics and performance data to improve sales and the customer journey.
• Managing product enrichment and ensuring products are activated accurately and on time.
• Working with internal Design and Development teams to improve website functionality and resolve issues.
• Managing relationships with external digital marketing agencies.
• Preparing weekly and monthly trading reports and providing commercial insights to management.
• Supporting the development and execution of the overall eCommerce strategy and KPIs.

Skills

E‑commerce

Online merchandising

SEO/SEM

UX optimization

Shopify Plus

Google Analytics

Data-driven

Commercial mindset

Communication

Tools

ERP Apparel21

Job description

Who in The Zoo Recruitment – Melbourne VIC is partnering with a Keysborough retailer to appoint an experienced E‑Commerce Specialist. You will own online channels, manage content, merchandising and campaigns to drive digital growth and commercial outcomes.

You bring 3+ years in eCommerce, Shopify Plus and Google Analytics, a data‑driven mindset and hands‑on approach. This role offers a collaborative environment, exposure to multi‑brand stores, and opportunities to shape the online customer