eCommerce Growth Specialist - Conversion & Performance

Associated Retailers; Melbourne; On-site; AUD 60,000 - 80,000; Full time

Job summary

Associated Retailers is seeking an eCommerce-driven professional to enhance our online performance and customer experience across Toyworld, SportsPower, Compleat Angler, Camping World and Mensland.

You will oversee website performance, digital trading initiatives and the customer journey, leveraging data to identify growth opportunities. The role combines commercial thinking, digital marketing and site optimization.

Qualifications

• Experience in an eCommerce or digital performance role, preferably within retail.
• Strong understanding of online trading, conversion optimisation and customer experience.
• Experience working with Shopify, Google Analytics 4 and email marketing platforms.
• Strong analytical skills and the ability to turn insights into practical actions.

Responsibilities

• Drive online sales performance, conversion rates, average order value and customer retention.
• Manage and optimise website content, product collections, navigation and online merchandising.
• Coordinate online promotional campaigns and trading activities.
• Analyse website and campaign performance, identifying opportunities to improve sales and customer experience.
• Manage email marketing and customer lifecycle campaigns, including segmentation, abandoned cart and post-purchase communications.
• Identify and implement improvements to website usability, navigation and conversion.
• Work with internal stakeholders and external digital partners to deliver website enhancements and resolve issues.
• Provide regular performance reporting and actionable recommendations to support business growth.

Skills

eCommerce

Digital marketing

Shopify

Google Analytics 4

Email marketing

Data analysis

Conversion optimization

Collaboration

Communication

Tools

Shopify

GA4

Email platforms

Job description

Associated Retailers is seeking an eCommerce-driven professional to enhance our online performance and customer experience across Toyworld, SportsPower, Compleat Angler, Camping World and Mensland.

You will oversee website performance, digital trading initiatives and the customer journey, leveraging data to identify growth opportunities. The role combines commercial thinking, digital marketing and site optimization.