E-commerce & Digital Growth Lead

Walker Golf Things; Gold Coast City; On-site; AUD 140,000 - 190,000; Full time

Job summary

Walker Golf Things seeks a senior, hands-on E-commerce & Digital Growth Lead to own our DTC channel across Australia, the US and the UK. You will diagnose problems, build plans, brief the team, and execute with minimal founder intervention, driving results end-to-end.

You’ll own commercial planning, daily trading metrics, paid acquisition, performance creative, Shopify/CRO, CRM and regular reporting, reporting to founders with a clear growth plan.

Qualifications

• 5–8+ years in e-commerce, online trading, digital growth or performance marketing.
• Direct hands-on ownership of a DTC Shopify-led channel and revenue scale.
• Expert practical experience in Meta Ads and Google Ads.
• Strong Shopify/CRO and Klaviyo/lifecycle experience.
• Comfortable with GA4, Ads Manager, Merchant Center and spreadsheets.
• Track record diagnosing underperformance and fixing it.
• Confident communicator who can present plans to founders.
• Able to work locally from Currumbin, QLD office with cross-functional teams.
• International AU/US/UK e-commerce experience; apparel/footwear or lifestyle background encouraged.

Responsibilities

• Commercial planning with annual/rolling country forecasts translated into targets.
• Trading management across AU/US/UK: revenue, ad spend, MER, CAC, conversion, AOV.
• Paid acquisition: run Meta and Google Ads; budgets, audiences, bidding, creative.
• Performance creative: identify gaps, brief teams, and ensure relevance.
• Shopify & CRO: merchandising, promotions, product setup, landing pages, bundles.
• CRM & retention: own Klaviyo strategy, lifecycle flows, segmentation.
• Reporting & leadership: daily visibility, weekly reviews, monthly commercial reporting.

Skills

E-commerce strategy

Digital growth

Paid media management

Analytics & reporting

Cross-functional leadership

Plan & execute

Tools

Shopify

Klaviyo

GA4

Meta Ads

Google Ads

CRM platforms

Job description

About the Role

Walker Golf Things is looking for a senior, hands-on E-commerce & Digital Growth Lead to own our direct-to-consumer channel across Australia, the US and the UK.

Our founder has been at the centre of e-commerce and digital for years — planning, paid media, CRO, CRM, creative direction and performance recovery. As they step back from day-to-day trading, we need one accountable owner to run this channel end-to-end.

This is not a platform-operator role. You’ll be the internal digital authority: you diagnose problems, build the plan, brief the team, execute personally where it counts, and report back on results — without needing the founders to hand you the strategy.

What You’ll Own

• Commercial planning — annual/rolling forecasts by country, translated into monthly, weekly and daily targets
• Trading management — daily performance across AU/US/UK: revenue, ad spend, MER, CAC, conversion rate, AOV, repeat purchase, contribution margin
• Paid acquisition — personally run Meta and Google Ads: structure, budgets, audiences, bidding, creative deployment, tracking, feeds, daily optimisation
• Performance creative — research what’s working, spot fatigue and content gaps, write precise creative briefs, direct the marketing/creative team
• Shopify & CRO — merchandising, promotions, product setup, landing pages, bundles, conversion optimisation
• CRM & retention — own Klaviyo strategy, lifecycle flows, campaigns, segmentation
• Reporting & leadership — daily visibility, weekly trading reviews, monthly commercial reporting; lead cross-functional delivery and reduce founder dependency

About You

• 5–8+ years in e-commerce, online trading, digital growth or performance marketing
• Direct, hands-on (not delegated) ownership of a Shopify-led DTC channel — ideally at a similar or greater revenue scale
• Expert practical experience in Meta Ads and Google Ads
• Strong Shopify/CRO and Klaviyo/lifecycle experience
• Comfortable with GA4, Ads Manager, Merchant Center and spreadsheets
• A track record of diagnosing e-commerce underperformance and fixing it — not just reporting on it
• Confident, clear communicator who can present a plan to founders without being told what the plan should be
• Able to work locally from our Currumbin, QLD office alongside founders, marketing, creative, product, ops and finance
• International (AU/US/UK) e-commerce experience highly regarded, as is background in apparel, footwear, fashion, golf, lifestyle, beauty or another brand-led consumer business

Why This Role

• Genuine ownership of one of the business’s most important commercial channels — not a narrow paid-media seat
• Direct access to founders and a real seat at the table on strategy
• competitive salary reflecting seniority scope
• Clear 90‑day onboarding plan: access and audit in month one, a prioritised growth plan by day 60, running the channel independently by day 90

Walker is looking to appoint the strongest suitable operator for this role — the salary offered will reflect proven capability, direct relevance, and demonstrated results.

Tagged as: australia, currumbin, digital, growth, qld, walker, walker golf things