E-commerce & Digital Growth Lead

Walker Golf Things Holdings Pty Ltd; Gold Coast City; On-site; AUD 150,000 - 190,000; Full time

Job summary

Walker Golf Things Holdings Pty Ltd seeks a senior E-commerce & Digital Growth Lead to own the DTC channel across Australia, the US, and the UK. You will diagnose issues, build plans, brief teams, and personally execute where it counts, reporting results without founders handholding.

You’ll manage commercial planning, trading across multiple markets, paid acquisition, CRO, and CRM, while maintaining leadership visibility and reducing founder dependency.

Qualifications

• Senior e-commerce and digital growth experience with direct-to-consumer channels.
• Hands-on ownership of Shopify-led DTC across AU/US/UK.
• Proven ability to diagnose and fix e-commerce performance issues.
• Strong expertise in Meta and Google Ads and paid media optimization.
• Experience with Klaviyo lifecycle campaigns and CRO basics.
• Comfort with GA4, ads platforms, and data-driven reporting.

Responsibilities

• Own commercial planning with forecasts by country and targets.
• Manage daily trading metrics across AU/US/UK: revenue, CAC, MER, AOV.
• Direct paid acquisition, budgets, audiences, bidding, and creative.
• Lead Shopify CRO, product setup, landing pages, and promotions.
• Develop CRM and retention flows in Klaviyo.
• Provide daily/weekly/monthly performance reporting and leadership.

Skills

Growth strategy

E-commerce leadership

Paid ads management

Shopify

Klaviyo

GA4

Analytics

Communication

Tools

Shopify

Klaviyo

GA4

Meta Ads

Google Ads

Merchant Center

Job description

Location: Currumbin, QLD (office-based) Employment type: Full-time, Permanent

About the Role

Walker is looking for a senior, hands‑on E-commerce & Digital Growth Lead to own our direct-to-consumer channel across Australia, the US and the UK.

Our founder has been at the centre of e-commerce and digital for years — planning, paid media, CRO, CRM, creative direction and performance recovery. As they step back from day-to-day trading, we need one accountable owner to run this channel end-to‑end.

This is not a platform‑operator role. You'll be the internal digital authority: you diagnose problems, build the plan, brief the team, execute personally where it counts, and report back on results — without needing the founders to hand you the strategy.

What You’ll Own

Commercial planning — annual/rolling forecasts by country, translated into monthly, weekly and daily targets

Trading management — daily performance across AU/US/UK: revenue, ad spend, MER, CAC, conversion rate, AOV, repeat purchase, contribution margin

Paid acquisition — personally run Meta and Google Ads: structure, budgets, audiences, bidding, creative deployment, tracking, feeds, daily optimisation

Performance creative — research what's working, spot fatigue and content gaps, write precise creative briefs, direct the marketing/creative team

Shopify & CRO — merchandising, promotions, product setup, landing pages, bundles, conversion optimisation

CRM & retention — own Klaviyo strategy, lifecycle flows, campaigns, segmentation

Reporting & leadership — daily visibility, weekly trading reviews, monthly commercial reporting; lead cross‑functional delivery and reduce founder dependency

About You

5–8+ years in e-commerce, online trading, digital growth or performance marketing

Direct, hands‑on (not delegated) ownership of a Shopify‑led DTC channel — ideally at a similar or greater revenue scale

Expert practical experience in Meta Ads and Google Ads

Strong Shopify/CRO and Klaviyo/lifecycle experience

Comfortable with GA4, Ads Manager, Merchant Center and spreadsheets

A track record of diagnosing e-commerce underperformance and fixing it — not just reporting on it

Confident, clear communicator who can present a plan to founders without being told what the plan should be

Able to work locally from our Currumbin, QLD office alongside founders, marketing, creative, product, ops and finance

International (AU/US/UK) e-commerce experience highly regarded, as is background in apparel, footwear, fashion, golf, lifestyle, beauty or another brand‑led consumer business

Why This Role

Genuine ownership of one of the business's most important commercial channels — not a narrow paid‑media seat

Direct access to founders and a real seat at the table on strategy

competitive salary reflecting seniority scope

Clear 90‑day onboarding plan: access and audit in month one, a prioritised growth plan by day 60, running the channel independently by day 90

Walker is looking to appoint the strongest suitable operator for this role — the salary offered will reflect proven capability, direct relevance, and demonstrated results.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• What's your expected annual base salary?
• How many years' experience do you have as a Growth Lead?
• How much notice are you required to give your current employer?
• Do you have lead generation experience?
• How many years' experience do you have as a Digital Strategy Lead?
• Do you have Meta Advertising experience?
• How many years' experience do you have as a Google Ads Specialist?