Growth Marketing Specialist

Frog Recruitment; Sydney; Hybrid; AUD 112,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Free onsite parking

Job summary

Frog Recruitment represents a leading consumer products organisation launching a new Shopify Direct to Consumer (D2C) channel in Australia and New Zealand. The Growth Marketing Specialist will own digital growth, drive online sales through paid media, site optimisation and data-driven decisions, and collaborate with agencies and stakeholders for a successful launch.

Ideal candidates have FMCG or consumer products marketing experience, strong performance marketing and budget management skills,

Qualifications

• Proven experience within the FMCG industry or marketing consumer products in a retail environment.
• Strong performance marketing experience with responsibility for paid media strategy and optimisation.
• Demonstrated success driving e-commerce growth within an FMCG or retail business.
• Experience managing paid media budgets and external digital agencies.

Responsibilities

• Drive growth across the Shopify D2C e-commerce channel.
• Lead performance marketing initiatives across Google, Meta and other paid digital channels.
• Manage external digital agencies to maximise campaign performance and return on investment.
• Optimise paid media investment to increase website traffic, conversions and online revenue.
• Analyse campaign and website performance to identify growth opportunities.
• Support digital campaigns, product launches and customer lifecycle marketing.

Skills

Performance marketing

E-commerce growth

Data analytics

Paid media budgeting

FMCG experience

Tools

Shopify

Google Ads

Meta Ads

Klaviyo

Job description

Our client is a leading consumer products organisation with a strong portfolio of premium kitchen and personal care brands across Australia and New Zealand. As part of its continued investment in digital growth, the business is launching a new Shopify Direct to Consumer (D2C) channel, creating an exciting opportunity to play a key role in its future success.

About the Role

The ideal candidate will be an experienced Growth Marketing Specialist with a proven track record of driving e-commerce growth through performance marketing within an FMCG, retail or consumer products environment.

With the launch of a new Shopify Direct to Consumer (D2C) channel, you'll join at a pivotal time. We're looking for someone who can hit the ground running, quickly take ownership of digital growth initiatives and work closely with external agencies and internal stakeholders to deliver a successful launch. You'll drive online sales through paid media, website optimisation and data driven decision making, helping shape the long term success of the D2C business.

Key Responsibilities

• Drive growth across the Shopify D2C e-commerce channel.
• Lead performance marketing initiatives across Google, Meta and other paid digital channels.
• Manage external digital agencies to maximise campaign performance and return on investment.
• Optimise paid media investment to increase website traffic, conversions and online revenue.
• Analyse campaign and website performance to identify growth opportunities.
• Support digital campaigns, product launches and customer lifecycle marketing.

Skills & Experience

To be successful, you'll have: Proven experience within the FMCG industry or marketing consumer products in a retail environment. Strong performance marketing experience with responsibility for paid media strategy and optimisation. Demonstrated success driving e-commerce growth within an FMCG or retail business. Experience managing paid media budgets and external digital agencies. Strong analytical skills with the ability to interpret data and optimise commercial outcomes.

Experience with Shopify, Google Ads, Meta Ads, Klaviyo or similar e-commerce platforms will be highly regarded.

What's in it for You

Salary of $112,000 to $130,000 plus superannuation and company bonus. Hybrid working arrangement with free onsite parking. Newly created role with genuine ownership and impact. Play a key role in launching a new Shopify D2C channel and shaping its future growth.