Brand and Marketing Specialist

Goodstart Early Learning; Brisbane; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Salary packaging benefits

Discounted childcare

Fitness Passport

Health care discounts

Employee wellbeing program

Job summary

Goodstart Early Learning in Australia is seeking a Brand and Marketing Specialist to drive integrated campaigns across brand, services and talent acquisition. You will partner with the Brand and Marketing Lead to plan, create content and coordinate partnerships that support enrolments and community engagement.

You will leverage insights to enhance performance, maintain brand consistency and report outcomes to stakeholders.

Qualifications

• 5+ years' experience in a marketing, brand and/or campaign-focused role.
• Experience delivering multi-channel marketing campaigns from planning through to execution.
• Strong content creation and copywriting skills, with ability to tailor messaging across channels.

Responsibilities

• Deliver end-to-end marketing campaigns that support brand growth and enrolments.
• Develop compelling content and campaign assets for multiple channels.
• Coordinate partnerships and promotional activities to strengthen the Goodstart brand.
• Use insights and campaign data to improve marketing performance.
• Maintain brand consistency and provide trusted marketing advice across the business.
• Build relationships with stakeholders and agency partners to deliver outcomes.

Skills

Marketing strategy

Brand management

Campaign planning

Content creation

Copywriting

Digital marketing

Stakeholder management

Project coordination

Canva

Adobe Creative Suite

CMS platforms

Education

Tertiary qualification in Marketing/Advertising/Business

Tools

Canva

Adobe Creative Suite

Website CMS platforms

Job description

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Help bring the Goodstart brand to life through campaigns, content and experiences that connect with families, educators and communities across Australia.

As our Brand and Marketing Specialist, you'll play a key role in delivering integrated marketing campaigns that support business growth, strengthen brand awareness and position Goodstart as a trusted leader in early childhood education and care.

Working closely with the Brand and Marketing Lead, you'll coordinate and deliver end-to-end marketing initiatives across brand, services and talent acquisition. From campaign planning and content creation through to partnerships, reporting and presenting to stakeholders, you'll be at the heart of bringing our marketing strategy to life.

Your Impact:

You'll help create meaningful connections with families, educators and communities through thoughtful, insight-led marketing that supports enrolments, engagement and brand growth.

Key responsibilities include:

• Deliver end-to-end marketing campaigns that support brand growth, family acquisition and talent attraction.
• Develop compelling content and campaign assets that engage audiences across multiple channels.
• Coordinate photoshoots, partnerships and promotional activities that strengthen the Goodstart brand.
• Use customer insights, market trends and campaign data to improve marketing performance.
• Maintain brand consistency and provide trusted marketing advice across the business.
• Build strong relationships with stakeholders, suppliers and agency partners to deliver exceptional outcomes.

WhatGoodstart can offer you:

• Salary packaging benefits available through AccessPay (eligibility applies)
• Access to discounted childcare
• Fitness Passport - access to gyms and pools for you and your family at a heavily discounted price
• Discounted health care and access to employee wellbeing program with BUPA
• Exclusive discounts on travel, gym memberships, Apple and Dell products, and more.
• Free annual flu shot (optional)
• Option to purchase extra leave for even greater work life balance
• First Nations Support and Cultural Leave
• Work for a company that has an aspiration to be globally recognised for early years practice and learning outcomes
• Gain significant investment in your growth and development with support, tools, training and experiences that will truly enhance the progress and outcomes for children in their earliest years.

You’ll bring to the table:

• Tertiary qualifications in Marketing, Advertising, Business or a related discipline.
• 5+ years' experience in a marketing, brand and/or campaign-focused role.
• Experience delivering multi-channel marketing campaigns from planning through to execution.
• Strong content creation and copywriting skills, with the ability to tailor messaging across multiple channels and audiences.
• Experience managing digital marketing channels, including email marketing, social media and website content.
• Strong stakeholder management, communication and project coordination skills.
• A highly organised, analytical and proactive approach, with the ability to manage multiple priorities and deliver outcomes.
• Experience with Canva, Adobe Creative Suite and website CMS platforms (Highly desirable)
• Experience within the Education or Not-for-Profit sector (Highly desirable)
• Current QLD Working with Children Check
• Willing to obtain a Certificate of Completion for the National Child Safety Foundation Training, completed via Geccko platform

Supporting our people and protecting our children

We’re an equal opportunity employer that is proud of our inclusive and diverse work environment. We know that Goodstarters from diverse cultures, backgrounds and experiences strengthen our teams and help us grow. We’re also deeply committed to Reconciliation and creating an environment where Aboriginal and Torres Strait Islander People feel a strong sense of belonging and connection.

Safety is our priority and we will take any action necessary to ensure that all children can feel safe and be safe, and are safeguarded from abuse, neglect and harm. As a Child Safe Organisation, all of our candidates must have or obtain a valid working with children check along with Certificate of Completion for the National Child Safety Foundation Training, completed via Geccko platform