Digital PR Specialist — Earned Media & SEO Impact

Dilate; Fremantle; On-site; AUD 70,000 - 95,000; Full time

Benefits offered by this job

Flexible working hours

WFH days

Job summary

Dilate, a Perth-based digital marketing agency, seeks a Digital PR Specialist to enhance client visibility through earned media, story ideation and outreach. You’ll collaborate with digital strategists, SEO and design teams to craft newsworthy campaigns and secure quality coverage and backlinks.

You’ll build strong journalist relationships, source data-driven angles, and produce compelling press materials while staying ahead of media trends and best practices.

Qualifications

• Has a proven background in digital PR, public relations, outreach or journalism.
• Ability to secure quality coverage and backlinks.
• Excellent writing skills for releases, pitches and story angles.
• Understanding of digital PR best practices and SEO impact.
• Confident interviewer who can extract compelling stories.

Responsibilities

• Generate data-led, newsworthy campaign ideas aligned to client goals.
• Source data, surveys and insights to craft angles journalists will pursue.
• Build relationships with journalists and editors across outlets.
• Produce press materials and collaborate with design teams.
• Track coverage, measure impact and report results to clients.

Skills

Digital PR

Public relations

Journalism familiarity

Excellent writing

News storytelling

Media relations

Relationship building

Data-driven stories

Campaign management

SEO awareness

Tools

Media databases

Coverage monitoring

Backlink analysis tools

Job description

Dilate, a Perth-based digital marketing agency, seeks a Digital PR Specialist to enhance client visibility through earned media, story ideation and outreach. You’ll collaborate with digital strategists, SEO and design teams to craft newsworthy campaigns and secure quality coverage and backlinks.

You’ll build strong journalist relationships, source data-driven angles, and produce compelling press materials while staying ahead of media trends and best practices.