Digital PR Campaign Lead: Data-Driven Media Coverage

Prosperity Media; Melbourne; Hybrid; AUD 75,000 - 80,000; Full time

Benefits offered by this job

Hybrid working (4 days in office, 1 Wk

Salary starting at A$75,000-$80,000/yr

Office in South Yarra

Paid travel to conferences

Regular team events and paid lunches

Upskilling and career progression

Budget for training and courses

Job summary

Prosperity Media is seeking a Digital PR Account Manager to join our growing team in Australia. You will drive campaigns end-to-end, craft compelling copy, and align data insights with client strategy to secure top-tier coverage.

With 2+ years in PR, you'll manage multiple brands, pitch journalists, and mentor junior staff, all while contributing to the expansion of our Digital PR offering in Australia.

Qualifications

• 2+ years experience in the PR industry.
• Experience handling multiple brands across Australia and New Zealand.
• Excellent written and communication skills.
• Australian working rights.

Responsibilities

• Manage campaigns from onboarding to outreach and reporting.
• Write campaign copy and brief data team on campaigns.
• Develop client strategy to deliver consistent SEO outcomes.
• Ideate data-led campaigns that attract tier-one coverage.
• Spot and outreach quick-win campaigns (newsjacking).
• Act as day-to-day contact for clients, manage WIPs and emails.
• Mentor junior team members and support new business pitches.

Skills

Campaign management

Copywriting

Media outreach

Client management

Pitching journalists

Data storytelling

Education

Bachelor's degree in Journalism, Marketing, Business

TAFE Diploma

Job description

Prosperity Media is seeking a Digital PR Account Manager to join our growing team in Australia. You will drive campaigns end-to-end, craft compelling copy, and align data insights with client strategy to secure top-tier coverage.

With 2+ years in PR, you'll manage multiple brands, pitch journalists, and mentor junior staff, all while contributing to the expansion of our Digital PR offering in Australia.