Strategic Media Planner & Buyer — ROI Campaigns

Dilate; Western Australia; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Flexible working arrangements

WFH days

Leadership and growth focus

Training and development budget

Collaborative team culture

Job summary

Dilate, Perth’s dynamic marketing agency, is looking for a Media Planner & Buyer to own media planning, buying and performance for a diverse client roster. You’ll develop strategies across digital, traditional and emerging channels, translate budgets into measurable results, and lead negotiations with media partners to maximise ROI.

Based in Perth, WA, this hands-on role requires a strategic thinker who loves data, is highly organised, and thrives in a fast-paced agency environment.

Qualifications

• Three years’ proven experience in media planning or related marketing roles.
• Strong understanding of media channels including Social, Search, Programmatic, Outdoor, Audio, Television and Print.
• Demonstrated experience negotiating and managing media investments and supplier relationships.
• Excellent strategic thinking and analytical skills, with the ability to interpret data and turn it into actionable recommendations.
• Commercially minded, with experience managing and reconciling budgets, forecasting outcomes and maximising return on investment.
• Strong client relationship, communication and presentation skills – you’re great with people and even better at the negotiating table.
• Highly organised, detail-oriented and comfortable managing multiple client accounts, campaigns and stakeholders at once.
• A genuine passion for media and staying ahead of the latest trends, technologies and consumer behaviours.

Responsibilities

• Be the primary contact for campaign activity from planning through to implementation.
• Develop understanding of client goals, audiences and growth objectives to tailor media recommendations.
• Keep clients in the loop with regular meetings, strategy presentations and performance updates.
• Develop media strategies across digital, traditional and emerging channels that align with client objectives and budgets.
• Build media plans that nail the right channel mix, audience targeting and investment allocation to maximise ROI.
• Keep media plans up to date for the life of each campaign, so they’re always an accurate record of what’s in market.
• Monitor live campaigns to confirm they’re running as booked and pace against objectives, and work with media partners to optimise results.
• Analyse campaign data, market trends and audience insights, and prepare reports that show clients what the numbers really mean.
• Research, plan, source, negotiate and purchase media placements - securing the best rates, placements and added value for clients.
• Manage relationships with media owners, publishers, networks and specialist suppliers, and build a network of trusted partners.
• Coordinate bookings, creative specs, production requirements and timelines so campaigns launch smoothly and deliver as planned.
• Check proformas and supplier invoices against bookings, resolve discrepancies, and collect proof of postings to verify delivery.
• Stay on top of media trends, technologies and platforms, and support the wider team with monitoring, reporting, research and presentations.

Skills

Media planning

Media buying

Media strategy

Account management

Budget management

Negotiation

Data analysis

Client relations

Presentation skills

Project management

Digital channels

Job description

Dilate, Perth’s dynamic marketing agency, is looking for a Media Planner & Buyer to own media planning, buying and performance for a diverse client roster. You’ll develop strategies across digital, traditional and emerging channels, translate budgets into measurable results, and lead negotiations with media partners to maximise ROI.

Based in Perth, WA, this hands-on role requires a strategic thinker who loves data, is highly organised, and thrives in a fast-paced agency environment.