Digital Optimisation Lead – A/B Testing & MarTech

Plan Partners; Victoria; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Novated leasing benefits

12 weeks parental leave

Learning and development opportunities

Wellbeing platform

Income protection insurance

Employee share plan

Job summary

The McMillan Shakespeare Group (MMS) is seeking a digital optimisation specialist in Australia to shape customer experiences across marketing, technology and the wider business. This 12-month fixed-term contract is a full-time role that will lead data-driven improvements to digital journeys, analytics and MarTech.

You will identify opportunities, run experiments, turn insights into measurable results, and collaborate with cross-functional teams to deliver better customer experiences while

Qualifications

• Strong background in digital marketing, optimisation, online channels or MarTech.
• 5+ years' experience in digital or related field.
• Experience with Adobe Experience Platform, Adobe Target, Adobe Analytics or similar.
• Experience with analytics, tagging and data collection tools.
• Comfort working with data, segmentation and performance metrics.
• Experience managing cross-functional digital or MarTech projects.
• Strong communication and stakeholder management skills.
• Curious, collaborative, commercially minded and hands-on.

Responsibilities

• Lead digital optimisation across websites, landing pages and customer journeys.
• Use data and customer insights to improve engagement, conversion and experience.
• Drive A/B testing, personalisation and content optimisation using Adobe Target.
• Help optimise Adobe Experience Platform and MarTech ecosystem.
• Turn analytics into clear actions and business outcomes.
• Work with teams across Marketing, IT, Sales, Commercial, Operations, Compliance and Legal.
• Manage complex digital and MarTech initiatives.
• Coach and support a direct report.

Skills

Digital marketing

Digital optimisation

MarTech

Analytical skills

Stakeholder management

Problem-solving

A/B testing

Data-driven decision making

Tools

Adobe Target

Adobe Experience Platform

Adobe Analytics

Tagging tools

Job description

The McMillan Shakespeare Group (MMS) is seeking a digital optimisation specialist in Australia to shape customer experiences across marketing, technology and the wider business. This 12-month fixed-term contract is a full-time role that will lead data-driven improvements to digital journeys, analytics and MarTech.

You will identify opportunities, run experiments, turn insights into measurable results, and collaborate with cross-functional teams to deliver better customer experiences while