Digital Optimisation Manager

Plan Partners; City of Melbourne; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

12 weeks paid parental leave

Novated leasing benefits

Discounts

Learning and development opportunities

Hybrid work model

Job summary

The McMillan Shakespeare Group (MMS) is hiring a digital marketing and MarTech specialist to shape customer experiences across our websites, landing pages and journeys. This 12‑month fixed‑term full‑time role focuses on analytics, experimentation and personalisation to deliver measurable business outcomes.

You will lead digital optimisation, use data and insights to boost engagement, and drive A/B testing with Adobe Target while supporting Adobe Experience Platform and related MarTech tools.

Qualifications

• 5+ years’ experience in digital marketing or a closely related field.
• Strong background in digital optimisation, analytics and MarTech.
• Experience with Adobe Experience Platform, Adobe Target and Adobe Analytics.
• Ability to manage cross-functional digital projects and stakeholders.
• Excellent communication and collaborative skills.

Responsibilities

• Lead digital optimisation across websites, landing pages and customer journeys.
• Use data insights to improve engagement, conversion and experience.
• Drive A/B testing, personalisation and content optimisation with Adobe Target.
• Support optimisation of the Adobe Experience Platform and MarTech ecosystem.
• Turn analytics into actionable business outcomes.
• Collaborate with Marketing, IT, Sales, Commercial, Operations and Compliance.
• Coach and support a direct report.

Skills

Digital marketing

Digital optimisation

MarTech

Analytics

Stakeholder management

Tools

Adobe Experience Platform

Adobe Target

Adobe Analytics

Job description

Making a difference isn’t just our purpose, it’s what motivates our people every day. For us, work is not about ticking a box. It’s about knowing that it matters. We make a meaningful difference every day by making it easier for our customers to focus on what matters in their lives.

12-Month Fixed-Term Contract Full-Time This isn’t just about maintaining what already exists. It’s an opportunity to shape how MMS uses digital, data, experimentation and MarTech to create better customer experiences — while working with talented teams across Marketing, Technology and the wider business.

Here’s how you will make a difference in this role… In this role, you’ll help improve our digital experiences, customer journeys, analytics and MarTech. You’ll identify opportunities, test ideas and turn insights into measurable results. At MMS clear expectations help our people Be the Difference.

Your key responsibilities in this role will include:

• Lead digital optimisation across websites, landing pages and customer journeys.
• Use data and customer insights to improve engagement, conversion and experience.
• Drive A/B testing, personalisation and content optimisation using Adobe Target.
• Help optimise our Adobe Experience Platform and MarTech ecosystem.
• Turn analytics into clear actions and business outcomes.
• Work with teams across Marketing, IT, Sales, Commercial, Operations, Compliance and Legal.
• Manage complex digital and MarTech initiatives.
• Coach and support a direct report.

To be considered for this role you will have:

• You’ll have a strong background in digital marketing, digital optimisation, online channels or MarTech, with a mix of analytical, commercial and problem‑solving skills.
• Ideally, you’ll bring 5+ years’ experience in digital or a related field.
• Experience with Adobe Experience Platform, Adobe Target, Adobe Analytics or similar tools.
• Experience with analytics, tagging and data collection tools.
• Confidence working with data, segmentation and performance metrics.
• Experience managing cross‑functional digital or MarTech projects.
• Strong communication and stakeholder management skills.
• Most importantly, you’ll be curious, collaborative, commercially minded and hands‑on.
• You’ll enjoy solving problems, bringing people together and turning ideas into action.

What we can offer you:

• Strong culture and the support of a values‑based recognition program
• Novated leasing benefits and discounts
• 12 weeks paid parental leave
• Comprehensive learning and development opportunities to support your career growth
• Sonder digital wellbeing platform, providing personalised support 24/7, plus annual flu vaccinations
• Default Income Protection Insurance reimbursed for members of the MMS Default Super Fund
• Exempt Employee Share Plan
• Volunteer leave & Career break
• MMS Rewards program

Embracing our value of Everyone Matters we hold a collective commitment to foster an environment where all differences are valued and respected.

We encourage individuals from all backgrounds including Aboriginal and Torres Strait Islander peoples, those caring for someone or living with a disability, LGBTQIA+ and culturally diverse applicants to apply.

We value the skills and attributes veterans can bring to our organisation.

We embrace hybrid working and welcome conversations about flexibility.

Please note all successful candidates will undergo background checks (including criminal history and ASIC checks) and an NDIS Workers Screening Check if appropriate. All information provided will be treated confidentially.

We acknowledge Aboriginal and Torres Strait Islander people as the Traditional Custodians of the lands where we live, learn and work.

If you identify as a person living with disability and require adjustments to our recruitment process, please contact us at [e-mail]

The McMillan Shakespeare Group (MMS) is a trusted provider of salary packaging, novated leasing, disability plan management and support co‑ordination, asset management and related financial products and services. From our origins in 1988 when we created Australia’s salary packaging industry to today, MMS has a proud history of innovation and exceptional service. Through our subsidiaries, we offer a breadth of services and expertise designed to responsibly deliver superior long‑term value to our clients and customers, which include Federal and State governments and some of the largest public and private sector, health and charitable organisations.