Hybrid Digital Optimization Lead - A/B Testing & MarTech

Plan Partners; City of Melbourne; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

12 weeks paid parental leave

Novated leasing benefits

Discounts

Learning and development opportunities

Hybrid work model

Job summary

The McMillan Shakespeare Group (MMS) is hiring a digital marketing and MarTech specialist to shape customer experiences across our websites, landing pages and journeys. This 12‑month fixed‑term full‑time role focuses on analytics, experimentation and personalisation to deliver measurable business outcomes.

You will lead digital optimisation, use data and insights to boost engagement, and drive A/B testing with Adobe Target while supporting Adobe Experience Platform and related MarTech tools.

Qualifications

• 5+ years’ experience in digital marketing or a closely related field.
• Strong background in digital optimisation, analytics and MarTech.
• Experience with Adobe Experience Platform, Adobe Target and Adobe Analytics.
• Ability to manage cross-functional digital projects and stakeholders.
• Excellent communication and collaborative skills.

Responsibilities

• Lead digital optimisation across websites, landing pages and customer journeys.
• Use data insights to improve engagement, conversion and experience.
• Drive A/B testing, personalisation and content optimisation with Adobe Target.
• Support optimisation of the Adobe Experience Platform and MarTech ecosystem.
• Turn analytics into actionable business outcomes.
• Collaborate with Marketing, IT, Sales, Commercial, Operations and Compliance.
• Coach and support a direct report.

Skills

Digital marketing

Digital optimisation

MarTech

Analytics

Stakeholder management

Tools

Adobe Experience Platform

Adobe Target

Adobe Analytics

Job description

The McMillan Shakespeare Group (MMS) is hiring a digital marketing and MarTech specialist to shape customer experiences across our websites, landing pages and journeys. This 12‑month fixed‑term full‑time role focuses on analytics, experimentation and personalisation to deliver measurable business outcomes.

You will lead digital optimisation, use data and insights to boost engagement, and drive A/B testing with Adobe Target while supporting Adobe Experience Platform and related MarTech tools.