Conversion Optimisation Lead: CRO & Personalisation

Accen; City of Melbourne; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Employee discounts across brands

Career development opportunities

Job summary

Accent Group is seeking a Conversion Optimisation Manager to lead CRO, experimentation and personalisation across our ecommerce brands in Australia. You will own the CRO roadmap, identify high-impact opportunities and drive a test-and-learn program that translates customer data into tangible commercial outcomes.

You'll collaborate with Digital, UX, Product, Brand and Merchandising to design test experiences, implement always-on personalisation and share insights that inform business decisions.

Qualifications

• 3–5+ years' experience in CRO, experimentation or digital optimisation in retail or ecommerce.
• Hands-on experience with enterprise experimentation and personalization platforms.
• Experience setting up tests and delivering personalization use cases.
• Knowledge of GA4 and FullStory is preferred.
• Strong understanding of experimentation frameworks and statistics.
• Ability to work with developers, designers and product teams.
• Excellent communication and storytelling skills.

Responsibilities

• Own CRO roadmap across ecommerce and campaign landing experiences.
• Build and manage a prioritised testing backlog.
• Use behavioural insights from analytics to identify friction points and opportunities.
• Develop customer-focused hypotheses across acquisition, conversion, onboarding, retention and reactivation.
• Design and launch A/B, multivariate and holdout tests using Bloomreach.
• Work with developers, designers and UX teams to bring test experiences to life.
• Scale successful tests into always-on personalisation through audience segmentation and targeting.
• Facilitate ideation sessions with Brand, Digital, Product and Merchandising teams.
• Build frameworks and toolkits to embed an experimentation mindset across the business.
• Report on test outcomes and communicate learnings to drive improvements.

Skills

CRO

Experimentation

Digital optimisation

GA4

FullStory

HTML/CSS/JS

Agile

Analytics

Commercial mindset

Tools

Bloomreach

CDP

Job description

Accent Group is seeking a Conversion Optimisation Manager to lead CRO, experimentation and personalisation across our ecommerce brands in Australia. You will own the CRO roadmap, identify high-impact opportunities and drive a test-and-learn program that translates customer data into tangible commercial outcomes.

You'll collaborate with Digital, UX, Product, Brand and Merchandising to design test experiences, implement always-on personalisation and share insights that inform business decisions.