Digital Marketing Specialist: Own Campaigns & Growth

AHB Australia; Melbourne; Hybride; AUD 70 000 - 110 000; Plein temps

Résumé du poste

Mirrastone Group seeks a Digital Marketing Specialist to own Marque's digital marketing, driving social media, paid advertising, SEO, content and online brand presence. You’ll manage campaigns end-to-end, collaborate with the Senior Digital Marketing Manager and Brand Manager, and optimise the website, email marketing and CRM to generate genuine customer enquiries.

This hands-on role offers creative freedom, cross-functional collaboration, and the opportunity to grow Marque’s premium residential

Qualifications

• Hands-on experience across digital marketing, social media and online advertising.
• Experience creating, managing and optimising paid campaigns across Meta Ads and Google Ads.
• Strong knowledge of SEO, website management and digital analytics.
• Experience with CRM platforms, email marketing and marketing automation.
• Creative eye for digital content and understanding of brand building online.

Responsabilités

• Plan, create and manage engaging social media campaigns across organic and paid channels.
• Build, manage and optimise paid campaigns across Meta and Google.
• Manage Marque's website including content updates and landing pages.
• Develop and implement SEO strategies to improve visibility and traffic.
• Create digital content reflecting Marque's premium brand and connect with customers.
• Manage email marketing campaigns, CRM activity and automated journeys.
• Track website traffic, enquiries, campaign performance and engagement.
• Use data and insights to continually improve performance.
• Collaborate with Brand Manager to ensure consistency across channels.
• Identify new opportunities, trends and ideas to grow Marque's online presence.

Connaissances

Digital marketing

Social media management

Paid advertising

SEO

Email marketing

CRM platforms

Content creation

Analytics

Campaign management

Brand awareness

Description du poste

Mirrastone Group seeks a Digital Marketing Specialist to own Marque's digital marketing, driving social media, paid advertising, SEO, content and online brand presence. You’ll manage campaigns end-to-end, collaborate with the Senior Digital Marketing Manager and Brand Manager, and optimise the website, email marketing and CRM to generate genuine customer enquiries.

This hands-on role offers creative freedom, cross-functional collaboration, and the opportunity to grow Marque’s premium residential