Digital Marketing Specialist - Marque

Mirrastone; Melbourne; Sur place; AUD 70 000 - 95 000; Plein temps

Résumé du poste

Mirrastone Group is seeking a Digital Marketing Specialist to own Marque's digital presence and drive measurable results across social media, paid advertising, SEO and content marketing. You'll manage campaigns end-to-end, collaborate with the Brand Manager and General Manager, and turn audience engagement into genuine enquiries for Marque's premium home brand.

This hands-on role rewards creativity and commercial thinking, with opportunities to experiment, optimise performance, and develop

Qualifications

• Hands-on experience across digital marketing, social media and online advertising.
• Experience creating, managing and optimising paid campaigns across Meta Ads and Google Ads.
• Strong knowledge of SEO, website management and digital analytics.
• Experience with CRM platforms, email marketing and marketing automation.
• Creative eye for digital content and understanding of brand online presence.
• Ability to manage multiple campaigns and priorities independently.
• Analytical mindset to turn results into improvements.
• Strong communication and collaboration with different teams.
• Proactive attitude with initiative and passion for digital marketing.

Responsabilités

• Planning, creating and managing engaging social media campaigns across organic and paid channels.
• Building, managing and optimising paid advertising campaigns across Meta and Google.
• Managing Marque's website, including content updates and landing pages.
• Developing and implementing SEO strategies to improve visibility and traffic.
• Creating digital content reflecting Marque's premium brand.
• Managing email marketing campaigns, CRM activity and automated journeys.
• Tracking website traffic, enquiries and campaign performance.
• Using data to continually improve digital marketing performance.
• Collaborating with the Brand Manager to ensure channel consistency.
• Identifying new opportunities, trends and ideas to grow Marque's online presence.

Connaissances

Digital marketing

Social media

Online advertising

SEO

CRM

Email marketing

Marketing automation

Analytics

Campaign management

Outils

Meta Ads

Google Ads

CRM platforms

Email marketing platforms

Description du poste

Digital Marketing Specialist | Marque

Mirrastone Group | Marketing

Love digital marketing, social media and creating campaigns that actually deliver results?

We're looking for a creative, commercially minded Digital Marketing Specialist to join Mirrastone Group and take ownership of the digital marketing for Marque.

If you're passionate about social media, paid advertising, SEO, digital content and building a strong online brand presence, this could be the perfect opportunity for you.

This is a hands-on role where you'll have the freedom to bring ideas to life, manage campaigns from start to finish and see the real impact of your work.

About us

Mirrastone Group is one of Victoria's leading residential building groups, bringing together a portfolio of established building and property brands.

Marque is part of our Group, with a focus on custom home building and delivering a premium customer experience.

We're looking for someone who can help elevate Marque's digital presence, connect with the right audiences and turn online engagement into genuine customer enquiries.

About the role

Reporting to our Senior Digital Marketing Manager, you'll work closely with the Marque General Manager and Brand Manager to deliver digital marketing initiatives across the business.

You’ll be responsible for everything from social media and paid advertising to website management, SEO, email marketing and digital performance.

What you'll be doing

• Planning, creating and managing engaging social media campaigns across organic and paid channels
• Building, managing and optimising paid advertising campaigns across Meta and Google
• Managing Marque's website, including content updates, landing pages and ongoing improvements
• Developing and implementing SEO strategies to improve online visibility and website traffic
• Creating digital content that reflects Marque's premium brand and connects with potential customers
• Managing email marketing campaigns, CRM activity and automated customer journeys
• Tracking website traffic, enquiries, campaign performance and customer engagement
• Using data and insights to continually improve digital marketing performance
• Working closely with the Marque Brand Manager to ensure consistency across all digital channels
• Identifying new opportunities, trends and ideas to grow Marque's online presence

About you

We're looking for someone who loves all things digital and isn't afraid to roll up their sleeves and get involved.

Ideally, you'll bring:

• Demonstrated hands‑on experience across digital marketing, social media and online advertising
• Experience creating, managing and optimising paid campaigns across Meta Ads and Google Ads
• Strong knowledge of SEO, website management and digital analytics
• Experience with CRM platforms, email marketing and marketing automation
• A creative eye for digital content and an understanding of what makes a brand stand out online
• Confidence managing multiple campaigns and priorities independently
• An analytical mindset with the ability to turn campaign results into improvements
• Strong communication skills and the ability to collaborate with different teams
• A proactive attitude, plenty of initiative and a genuine passion for digital marketing

Experience working with premium brands, property, lifestyle, automotive or other industries where customers make considered purchasing decisions would be highly regarded.

Most importantly, you're someone who enjoys taking ownership, testing new ideas and seeing your work deliver real results.

Why join Mirrastone Group?

This is an opportunity to make your mark on a premium residential building brand while being part of a growing Australian business.

You’ll have the chance to:

• Take ownership of Marque's digital marketing across multiple channels
• Work on everything from social media and content to SEO and paid advertising
• Bring your creative ideas to life and see the results firsthand
• Collaborate with experienced marketing and brand professionals
• Develop your skills across digital strategy, technology and performance marketing
• Play an important role in growing Marque's online presence and customer engagement

Ready to make your mark?

If you're a passionate digital marketer who loves creating content, running campaigns and delivering results, we'd love to hear from you.