Senior Digital Marketing Manager

Mirrastone; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Job summary

Mirrastone Group is seeking a Senior Digital Marketing Manager to own the group’s digital marketing strategy across multiple residential brands. You will lead a team of specialists in websites, CRM and digital campaigns, collaborating with sales, brand teams and external agencies to deliver measurable growth.

The role combines strategic thinking with hands-on execution, focusing on lead generation, customer experience and conversion optimization to drive business results.

Qualifications

• Demonstrated experience leading digital marketing strategies, teams and significant advertising budgets.
• Proven track record in performance marketing and lead generation.
• Strong understanding of SEO, UX, and conversion optimization.
• Hands-on with CRM platforms and marketing automation.
• Experience managing external agencies and cross-functional partners.

Responsibilities

• Lead digital marketing strategies across multiple brands and channels.
• Drive lead generation, engagement and conversion through paid and organic channels.
• Manage paid campaigns and agency partnerships for optimal ROI.
• Oversee website performance, UX, and conversion optimization across brands.
• Direct major website redevelopment projects including Sherridon Homes and SOHO Living.
• Improve the customer journey from online inquiry to lead handover.
• Lead and mentor a team of digital marketing specialists.
• Analyze data to identify opportunities and inform business decisions.

Skills

Digital marketing leadership

Performance marketing

Budget management

SEO/UX experience

CRM & marketing automation

Agency management

Data analytics

Stakeholder collaboration

Team mentoring

Website redevelopment

Tools

CRM platforms

Marketing automation

Analytics tools

Job description

Senior Digital Marketing Manager

Mirrastone Group | Marketing

Ready to take the lead on digital marketing for some of Victoria's leading residential brands?

We're looking for an experienced and commercially minded Senior Digital Marketing Manager to join Mirrastone Group and help shape the future of our digital marketing.

If you're passionate about digital strategy, performance marketing, customer experience and turning online engagement into real business results, this could be your next big opportunity.

This is more than just managing digital campaigns. You'll have the opportunity to lead our digital marketing strategy, improve the customer journey and drive measurable growth across multiple brands.

About us

Mirrastone Group is Victoria's largest residential builder by site starts, bringing together a portfolio of residential building and property brands, including Sherridon Homes, SOHO Living and Marque.

As our business continues to grow, we're investing in how we connect with customers online, generate quality leads and create better digital experiences.

That's where you come in.

About the role

Reporting to our General Manager of Marketing, you'll take ownership of our digital marketing performance across the Group.

You'll lead a team of three specialists across websites, EDM, CRM and digital marketing, while working closely with our brand teams, sales teams and external agencies.

This is a hands-on leadership opportunity for someone who enjoys combining creative thinking, data and technology to deliver real results.

What you'll be doing

• Leading and delivering digital marketing strategies across multiple brands
• Driving lead generation, customer engagement and conversion through digital channels
• Managing paid digital advertising campaigns and agency partnerships to maximize performance and return on investment
• Overseeing website performance, user experience and conversion optimization
• Leading major website redevelopment projects, including Sherridon Homes and SOHO Living
• Improving the customer journey from initial online enquiry through to lead handover to Sales
• Managing CRM platforms, marketing automation and customer engagement strategies
• Using analytics and reporting to identify opportunities, improve performance and guide business decisions
• Working closely with Sales and IT to improve digital systems, integrations and processes
• Overseeing the digital presence of Marque, including website, SEO, social media and paid advertising
• Leading, mentoring and developing a team of digital marketing specialists

About you

We're looking for someone who understands that great digital marketing isn't just about clicks and impressions. It's about delivering meaningful results.

Ideally, you'll bring:

• Demonstrated experience leading digital marketing strategies, teams and significant advertising budgets
• A strong background in performance marketing, paid media and digital lead generation
• Experience across websites, SEO, user experience and conversion optimization
• A solid understanding of CRM platforms, marketing automation and customer journeys
• Experience managing external digital agencies and marketing partners
• Exposure to major digital projects, such as website rebuilds, CRM migrations or platform integrations
• Strong analytical skills, with the ability to turn data into practical business improvements
• Confidence working with senior stakeholders and collaborating across different departments
• A hands-on, proactive approach with the ability to balance strategy and delivery
• A genuine interest in new digital technologies, emerging platforms and smarter ways of working

Experience in industries such as automotive, financial services, insurance, education or other customer-focused sectors would be highly regarded.

We're particularly interested in people who can bring fresh ideas and a different perspective to the residential building industry.

Why join Mirrastone Group?

This is an opportunity to take ownership of digital marketing within a growing Australian business and make a genuine impact.

You'll have the chance to:

• Shape the digital direction of multiple established residential brands
• Lead exciting website, CRM and digital transformation projects
• Work with a collaborative marketing team and senior business leaders
• Bring new ideas, technology and innovation into the business
• Lead and develop a team of talented digital marketing professionals
• See the direct impact of your work on customer engagement, lead generation and business growth

Ready for your next challenge?

If you're an experienced digital marketing professional who loves strategy, technology, performance and delivering results, we'd love to hear from you.