Senior Digital Marketing Leader for Residential Brands

Mirrastone; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Job summary

Mirrastone Group is seeking a Senior Digital Marketing Manager to own the group’s digital marketing strategy across multiple residential brands. You will lead a team of specialists in websites, CRM and digital campaigns, collaborating with sales, brand teams and external agencies to deliver measurable growth.

The role combines strategic thinking with hands-on execution, focusing on lead generation, customer experience and conversion optimization to drive business results.

Qualifications

• Demonstrated experience leading digital marketing strategies, teams and significant advertising budgets.
• Proven track record in performance marketing and lead generation.
• Strong understanding of SEO, UX, and conversion optimization.
• Hands-on with CRM platforms and marketing automation.
• Experience managing external agencies and cross-functional partners.

Responsibilities

• Lead digital marketing strategies across multiple brands and channels.
• Drive lead generation, engagement and conversion through paid and organic channels.
• Manage paid campaigns and agency partnerships for optimal ROI.
• Oversee website performance, UX, and conversion optimization across brands.
• Direct major website redevelopment projects including Sherridon Homes and SOHO Living.
• Improve the customer journey from online inquiry to lead handover.
• Lead and mentor a team of digital marketing specialists.
• Analyze data to identify opportunities and inform business decisions.

Skills

Digital marketing leadership

Performance marketing

Budget management

SEO/UX experience

CRM & marketing automation

Agency management

Data analytics

Stakeholder collaboration

Team mentoring

Website redevelopment

Tools

CRM platforms

Marketing automation

Analytics tools

Job description

Mirrastone Group is seeking a Senior Digital Marketing Manager to own the group’s digital marketing strategy across multiple residential brands. You will lead a team of specialists in websites, CRM and digital campaigns, collaborating with sales, brand teams and external agencies to deliver measurable growth.

The role combines strategic thinking with hands-on execution, focusing on lead generation, customer experience and conversion optimization to drive business results.