Digital Marketing Lead for Premium Brand Growth

Mirrastone; Melbourne; On-site; AUD 70,000 - 95,000; Full time

Job summary

Mirrastone Group is seeking a Digital Marketing Specialist to own Marque's digital presence and drive measurable results across social media, paid advertising, SEO and content marketing. You'll manage campaigns end-to-end, collaborate with the Brand Manager and General Manager, and turn audience engagement into genuine enquiries for Marque's premium home brand.

This hands-on role rewards creativity and commercial thinking, with opportunities to experiment, optimise performance, and develop

Qualifications

• Hands-on experience across digital marketing, social media and online advertising.
• Experience creating, managing and optimising paid campaigns across Meta Ads and Google Ads.
• Strong knowledge of SEO, website management and digital analytics.
• Experience with CRM platforms, email marketing and marketing automation.
• Creative eye for digital content and understanding of brand online presence.
• Ability to manage multiple campaigns and priorities independently.
• Analytical mindset to turn results into improvements.
• Strong communication and collaboration with different teams.
• Proactive attitude with initiative and passion for digital marketing.

Responsibilities

• Planning, creating and managing engaging social media campaigns across organic and paid channels.
• Building, managing and optimising paid advertising campaigns across Meta and Google.
• Managing Marque's website, including content updates and landing pages.
• Developing and implementing SEO strategies to improve visibility and traffic.
• Creating digital content reflecting Marque's premium brand.
• Managing email marketing campaigns, CRM activity and automated journeys.
• Tracking website traffic, enquiries and campaign performance.
• Using data to continually improve digital marketing performance.
• Collaborating with the Brand Manager to ensure channel consistency.
• Identifying new opportunities, trends and ideas to grow Marque's online presence.

Skills

Digital marketing

Social media

Online advertising

SEO

CRM

Email marketing

Marketing automation

Analytics

Campaign management

Tools

Meta Ads

Google Ads

CRM platforms

Email marketing platforms

Job description

Mirrastone Group is seeking a Digital Marketing Specialist to own Marque's digital presence and drive measurable results across social media, paid advertising, SEO and content marketing. You'll manage campaigns end-to-end, collaborate with the Brand Manager and General Manager, and turn audience engagement into genuine enquiries for Marque's premium home brand.

This hands-on role rewards creativity and commercial thinking, with opportunities to experiment, optimise performance, and develop