Digital Marketing Specialist - Marque

AHB Australia; Melbourne; Hybride; AUD 70 000 - 110 000; Plein temps

Résumé du poste

Mirrastone Group seeks a Digital Marketing Specialist to own Marque's digital marketing, driving social media, paid advertising, SEO, content and online brand presence. You’ll manage campaigns end-to-end, collaborate with the Senior Digital Marketing Manager and Brand Manager, and optimise the website, email marketing and CRM to generate genuine customer enquiries.

This hands-on role offers creative freedom, cross-functional collaboration, and the opportunity to grow Marque’s premium residential

Qualifications

• Hands-on experience across digital marketing, social media and online advertising.
• Experience creating, managing and optimising paid campaigns across Meta Ads and Google Ads.
• Strong knowledge of SEO, website management and digital analytics.
• Experience with CRM platforms, email marketing and marketing automation.
• Creative eye for digital content and understanding of brand building online.

Responsabilités

• Plan, create and manage engaging social media campaigns across organic and paid channels.
• Build, manage and optimise paid campaigns across Meta and Google.
• Manage Marque's website including content updates and landing pages.
• Develop and implement SEO strategies to improve visibility and traffic.
• Create digital content reflecting Marque's premium brand and connect with customers.
• Manage email marketing campaigns, CRM activity and automated journeys.
• Track website traffic, enquiries, campaign performance and engagement.
• Use data and insights to continually improve performance.
• Collaborate with Brand Manager to ensure consistency across channels.
• Identify new opportunities, trends and ideas to grow Marque's online presence.

Connaissances

Digital marketing

Social media management

Paid advertising

SEO

Email marketing

CRM platforms

Content creation

Analytics

Campaign management

Brand awareness

Description du poste

Love digital marketing, social media and creating campaigns that actually deliver results?

We're looking for a creative, commercially minded Digital Marketing Specialist to join Mirrastone Group and take ownership of the digital marketing for Marque.

If you're passionate about social media, paid advertising, SEO, digital content and building a strong online brand presence, this could be the perfect opportunity for you.

This is a hands-on role where you'll have the freedom to bring ideas to life, manage campaigns from start to finish and see the real impact of your work.

About us

Mirrastone Group is one of Victoria's leading residential building groups, bringing together a portfolio of established building and property brands.

Marque is part of our Group, with a focus on custom home building and delivering a premium customer experience.

We're looking for someone who can help elevate Marque's digital presence, connect with the right audiences and turn online engagement into genuine customer enquiries.

About the role

Reporting to our Senior Digital Marketing Manager, you'll work closely with the Marque General Manager and Brand Manager to deliver digital marketing initiatives across the business.

You'll be responsible for everything from social media and paid advertising to website management, SEO, email marketing and digital performance.

What you'll be doing

Planning, creating and managing engaging social media campaigns across organic and paid channels

Building, managing and optimising paid advertising campaigns across Meta and Google

Managing Marque's website, including content updates, landing pages and ongoing improvements

Developing and implementing SEO strategies to improve online visibility and website traffic

Creating digital content that reflects Marque's premium brand and connects with potential customers

Managing email marketing campaigns, CRM activity and automated customer journeys

Tracking website traffic, enquiries, campaign performance and customer engagement

Using data and insights to continually improve digital marketing performance

Working closely with the Marque Brand Manager to ensure consistency across all digital channels

Identifying new opportunities, trends and ideas to grow Marque's online presence

About you

We're looking for someone who loves all things digital and isn't afraid to roll up their sleeves and get involved.

Ideally, you'll bring:

Demonstrated hands-on experience across digital marketing, social media and online advertising

Experience creating, managing and optimising paid campaigns across Meta Ads and Google Ads

Strong knowledge of SEO, website management and digital analytics

Experience with CRM platforms, email marketing and marketing automation

A creative eye for digital content and an understanding of what makes a brand stand out online

Confidence managing multiple campaigns and priorities independently

An analytical mindset with the ability to turn campaign results into improvements

Strong communication skills and the ability to collaborate with different teams

A proactive attitude, plenty of initiative and a genuine passion for digital marketing

Experience working with premium brands, property, lifestyle, automotive or other industries where customers make considered purchasing decisions would be highly regarded.

Most importantly, you're someone who enjoys taking ownership, testing new ideas and seeing your work deliver real results.

This is an opportunity to make your mark on a premium residential building brand while being part of a growing Australian business.

You'll have the chance to:

Take ownership of Marque's digital marketing across multiple channels

Work on everything from social media and content to SEO and paid advertising

Bring your creative ideas to life and see the results firsthand

Collaborate with experienced marketing and brand professionals

Develop your skills across digital strategy, technology and performance marketing

Play an important role in growing Marque's online presence and customer engagement

Ready to make your mark?

If you're a passionate digital marketer who loves creating content, running campaigns and delivering results, we'd love to hear from you.