Senior Digital Growth & CRM Leader

AHB Group; Melbourne; On-site; AUD 140,000 - 180,000; Full time

Job summary

Mirrastone Group in Victoria is seeking a Senior Digital Marketing Manager to own digital marketing across the Group, leading a team of three specialists across websites, EDM, CRM and digital campaigns. You will shape strategy, drive lead generation, improve customer journeys and collaborate with sales, IT and external agencies to deliver measurable growth for Sherridon Homes, SOHO Living and Marque.

This hands-on leadership role values creative thinking, data, and technology to turn online

Qualifications

• Demonstrated experience leading digital marketing strategies, teams and significant advertising budgets.
• A strong background in performance marketing, paid media and digital lead generation.
• Experience across websites, SEO, user experience and conversion optimization.
• A solid understanding of CRM platforms, marketing automation and customer journeys.
• Experience managing external digital agencies and marketing partners.
• Exposure to major digital projects, such as website rebuilds, CRM migrations or platform integrations.
• Strong analytical skills, with the ability to turn data into practical business improvements.
• Confidence working with senior stakeholders and collaborating across different departments.
• A hands‑on, proactive approach with the ability to balance strategy and delivery.
• A genuine interest in new digital technologies, emerging platforms and smarter ways of working.

Responsibilities

• Leading and delivering digital marketing strategies across multiple brands
• Driving lead generation, customer engagement and conversion through digital channels
• Managing paid digital advertising campaigns and agency partnerships to maximize performance and return on investment
• Overseeing website performance, user experience and conversion optimization
• Leading major website redevelopment projects, including Sherridon Homes and SOHO Living
• Improving the customer journey from initial online enquiry through to lead handover to Sales
• Managing CRM platforms, marketing automation and customer engagement strategies
• Using analytics and reporting to identify opportunities, improve performance and guide business decisions
• Working closely with Sales and IT to improve digital systems, integrations and processes
• Overseeing the digital presence of Marque, including website, SEO, social media and paid advertising
• Leading, mentoring and developing a team of digital marketing specialists

Skills

Digital marketing strategy

Team leadership

Performance marketing

Paid media

Lead generation

SEO

UX / CRO

CRM platforms

Marketing automation

Analytics

Tools

CRM platforms

Marketing automation

Job description

Mirrastone Group in Victoria is seeking a Senior Digital Marketing Manager to own digital marketing across the Group, leading a team of three specialists across websites, EDM, CRM and digital campaigns. You will shape strategy, drive lead generation, improve customer journeys and collaborate with sales, IT and external agencies to deliver measurable growth for Sherridon Homes, SOHO Living and Marque.

This hands-on leadership role values creative thinking, data, and technology to turn online