Brand Storyteller & Group Communications Lead

Mirrastone; Melbourne; On-site; AUD 110,000 - 165,000; Full time

Job summary

Mirrastone Group is Victoria's leading residential builder by site starts. We are seeking a Content & Group Communications Manager to shape how our brands connect with customers, communities and the industry.

You will develop content strategy across multiple brands and guide storytelling across digital campaigns and corporate communications. You will lead a small marketing team, collaborate with senior leaders, manage media relationships and turn ideas into engaging content that strengthens our

Qualifications

• Demonstrated experience across marketing communications, content creation, PR or corporate communications, with a proven ability to develop and deliver effective communication strategies.
• A genuine passion for content creation, storytelling and building strong brands.
• Excellent writing and copywriting skills, with the ability to adapt style across audiences and platforms.
• Strong understanding of social media, digital marketing and how content supports brand engagement.

Responsibilities

• Creating engaging content and compelling brand stories across digital platforms, websites, EDMs, campaigns and corporate communications.
• Developing communication strategies that bring our individual brands to life while maintaining a consistent group identity.
• Working closely with our Social Media Marketing Specialist to guide content direction, messaging and brand consistency.
• Managing PR activities, media relationships and external agency partnerships.
• Supporting industry engagement, corporate communications and key stakeholder relationships.
• Developing internal communications that keep our people connected and informed.
• Coordinating communication strategies for events, industry awards and brand initiatives.
• Leading, mentoring and supporting a small, collaborative marketing team.
• Working with senior leaders to turn business ideas and initiatives into engaging content.

Skills

Marketing communications

Content creation

Brand storytelling

PR

Copywriting

Stakeholder management

Job description

Mirrastone Group is Victoria's leading residential builder by site starts. We are seeking a Content & Group Communications Manager to shape how our brands connect with customers, communities and the industry.

You will develop content strategy across multiple brands and guide storytelling across digital campaigns and corporate communications. You will lead a small marketing team, collaborate with senior leaders, manage media relationships and turn ideas into engaging content that strengthens our