Digital Marketing & Design Specialist (APAC Focus)

Ecco Safety Group; Melbourne; On-site; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Job summary

ECCO Safety Group is seeking a hands-on Digital Marketing Specialist to grow its APAC digital presence. The role blends digital marketing, CRM, email campaigns, multimedia, and website management across multiple brands.

You will develop and execute campaigns, build segmentation and automation, create on-brand content, and use data to improve performance and the customer experience. Opportunities to explore AI tools will be available.

Qualifications

• Bachelor's degree in marketing, digital media, graphic design, or a related field.
• Ideally 3+ years of experience in digital marketing, email marketing, and marketing communications.
• Hands-on experience with CRM or marketing automation platforms (Salesforce Marketing Cloud, HubSpot, Marketo or similar).
• Experience creating and deploying email campaigns using platforms (Salesforce Marketing Cloud, HubSpot, Mailchimp, or similar).
• Experience with graphic design, Adobe Creative Cloud, and video production/editing; portfolio required.
• Experience managing website content via a CMS/e-commerce platform (Contentful, Adobe Commerce, WordPress or similar).
• Strong written communication and copywriting skills; familiarity with SEO and AI marketing trends.

Responsibilities

• CRM & Automation: Manage campaigns and automation workflows in Salesforce Marketing Cloud, building segments and collaborating with teams.
• Email: Design and execute email campaigns, customize templates, and track performance.
• Digital Strategy: Develop initiatives aligned with CRM goals, guiding the customer journey from lead to loyalty.
• Graphic Design: Create on-brand assets for digital channels, ads, emails, and product launches.
• Analytics and ROI: Monitor KPIs, analyze campaigns, and translate data into actionable insights.
• AI Workflows: Leverage AI tools to streamline content creation and marketing processes.
• Website Management: Update website content via CMS, add products, and fix minor issues.
• Video Production: Plan, shoot, edit and produce marketing videos for success stories and social content.

Skills

Communication skills

Copywriting

Analytical mindset

Team collaboration

Education

Bachelor's degree in marketing, digital media, graphic design, or a related field

Tools

Salesforce Marketing Cloud

HubSpot

Marketo

Adobe Creative Cloud

Contentful

WordPress

Adobe Commerce

Job description

ECCO Safety Group is seeking a hands-on Digital Marketing Specialist to grow its APAC digital presence. The role blends digital marketing, CRM, email campaigns, multimedia, and website management across multiple brands.

You will develop and execute campaigns, build segmentation and automation, create on-brand content, and use data to improve performance and the customer experience. Opportunities to explore AI tools will be available.