Digital Marketing & eCommerce Specialist

Nestle; Melbourne; On-site; AUD 95,000 - 125,000; Full time

Benefits offered by this job

Competitive salary and bonus program

KitKat Days for wellbeing

Wellbeing perks and discounts

Career development opportunities

Job summary

Nestlé Nutrition & Health is seeking a digitally savvy Digital Specialist to drive digital initiatives across the ANZ portfolio, collaborating with Marketing, Commercial, Medical and Regulatory teams as well as agency partners to boost brand growth and consumer engagement.

Based in Rhodes, Sydney or Chadstone, Melbourne, you’ll support the execution and optimisation of digital and eBusiness activities across websites, CRM, e-retailers and social channels, delivering compelling digital

Qualifications

• Proven experience in digital marketing, eBusiness or consumer engagement.
• Hands-on experience delivering digital campaigns and working with content management systems.
• Strong analytical skills to monitor performance and turn data into actionable insights.
• Experience partnering with digital agencies and cross-functional stakeholders.
• Exposure to FMCG, healthcare, nutrition or consumer goods.
• Knowledge of CRM, marketing automation, analytics platforms, SEO, SEM and digital performance optimisation.

Responsibilities

• Support the execution and optimisation of integrated digital and eBusiness initiatives across websites, CRM, e-retailers, social media and other digital platforms.
• Help manage and optimise brand websites and digital content, including supporting SEO/AI Discovery initiatives and ensuring content remains current and aligned with brand strategies
• Monitor digital performance and KPIs, translate data into meaningful insights and identify opportunities to optimise performance.
• Support omni-channel journeys and experiences for both consumers and healthcare professionals.
• Partner with Marketing, Medical, Commercial and Regulatory stakeholders to deliver effective digital experiences.
• Work with digital and media agencies, technology providers and platform partners to bring campaigns and initiatives to life.
• Help ensure digital activity meets relevant brand, governance, data privacy and regulatory requirements.

Skills

Digital marketing

Campaign management

Content management

Analytics & insights

CRM & marketing automation

Stakeholder management

Cross-functional collaboration

Education

Degree in Marketing or Digital Marketing

Tools

CMS platforms

CRM platforms

Analytics tools

SEO/SEM tools

Job description

Nestlé Nutrition & Health is seeking a digitally savvy Digital Specialist to drive digital initiatives across the ANZ portfolio, collaborating with Marketing, Commercial, Medical and Regulatory teams as well as agency partners to boost brand growth and consumer engagement.

Based in Rhodes, Sydney or Chadstone, Melbourne, you’ll support the execution and optimisation of digital and eBusiness activities across websites, CRM, e-retailers and social channels, delivering compelling digital