Digital Marketing Secialist

Ecco Safety Group; Melbourne; On-site; AUD 70,000 - 100,000; Full time

Job summary

ECCO Safety Group is hiring a hands-on Digital Marketing Specialist with strong graphic design skills to enhance ECCO and its brands across APAC. You will develop and execute digital campaigns, build segmentation and automation workflows, and create engaging marketing content while leveraging data to improve performance and customer experience.

You will collaborate with Marketing, Sales, Product, and Service teams to bring products to market, strengthen engagement, and support growth.

Qualifications

• Bachelor's degree in marketing, digital media, or a related field.
• 3+ years in digital marketing, email marketing, or marketing comms.
• Hands-on experience with CRM/marketing automation platforms (Salesforce/HubSpot/Marketo).
• Experience creating and deploying email campaigns (Salesforce Marketing Cloud, HubSpot, Mailchimp).
• Graphic design and Adobe Creative Cloud experience with portfolio.
• CMS/e-commerce content management (Contentful, Adobe Commerce, WordPress).
• Strong written communication and copywriting; SEO basics and AI tools familiarity.

Responsibilities

• Develop and execute digital campaigns and CRM workflows across APAC.
• Build customer segments and automation in marketing platforms.
• Create on-brand content for websites, emails, ads and campaigns.
• Analyze campaign performance and translate data into insights.
• Collaborate with Marketing, Sales, Product & Service teams to drive growth.
• Experiment with AI tools to enhance content creation and process efficiency.
• Manage website content through CMS and coordinate updates.
• Produce or oversee video content for marketing and social channels.

Skills

CRM fundamentals

Copywriting

Data-driven marketing

SEO basics

Analytical mindset

Education

Bachelor's degree in marketing or related field

Tools

Salesforce Marketing Cloud

HubSpot

Marketo

Contentful

Adobe Creative Cloud

WordPress

Google Analytics

Job description

ECCO is a global leader in the automotive industry, specializing in vehicle warning lights and connected systems. ECCO is the global leader in amber warning and reversing safety solutions for work trucks, commercial vehicles, and municipalities – and the inventor of the back-up alarm, and in emergency warning systems that first responders rely on when every second counts. Our products are designed to protect people and save lives every day, and we back them with rigorous testing that far exceeds industry standards. It’s why we’re the preferred partner for automotive manufacturers. For over 50 years, our mission has been to protect people with world-leading safety solutions. Take the next step in your career and be a part of the mission!

The Role

We're looking for a hands‑on Digital Marketing Specialist with strong graphic design skills to help grow the digital presence of ECCO and its brands across the APAC region. This role brings together digital marketing, CRM, email campaigns, multi‑media, and website management.

You'll help develop and execute digital campaigns, build customer segmentation and automation workflows, create engaging marketing content, and use data to improve campaign performance and the customer experience. You'll also have opportunities to explore new AI tools and technologies that enhance how we create, communicate, and execute.

Working across a number of established brands, you'll collaborate with Marketing, Sales, Product & Service, and other teams to bring products to market, strengthen customer engagement, and support business growth. If you're a creative, digitally minded marketer who enjoys combining strategy with hands‑on execution, we'd like to hear from you.

Key Responsibilities

• CRM & Automation: Manage marketing campaigns and automation workflows in Salesforce Marketing Cloud, building customer segments and collaborating with Sales, Service, and Marketing to support the customer journey
• Email: Design, develop, and execute email campaigns in Salesforce Marketing Cloud, using and customizing brand templates to create engaging, on‑brand content from initial concept and messaging through deployment and performance tracking
• Digital Strategy: Develop and execute digital marketing initiatives aligned with business objectives and CRM goals, supporting the customer journey from lead generation through conversion, retention, and customer loyalty
• Graphic Design: Design and develop on‑brand marketing assets across digital channels, including websites, google ads, email campaigns, and product launches, ensuring consistency with brand standards and guidelines
• Analytics and ROI: Monitor, analyze, and report on digital marketing KPIs, identifying opportunities to improve campaign performance and translate data into actionable insights across the customer journey
• AI Workflows: Leverage AI tools and workflows to streamline content creation, messaging, copywriting, and everyday marketing processes to improve efficiency, consistency, and productivity
• Website Management: Manage website content through the CMS, including adding new products, updating product and marketing content, maintaining website accuracy, and troubleshooting minor issues
• Video Production: Plan, storyboard, film, edit and produce, professional video content for customer success stories, training content & social media platforms

What You Bring

Requirements

• Bachelor's degree in marketing, digital media, graphic design, or a related field preferred
• Ideally 3+ years of experience in digital marketing, email marketing, marketing communications, video production/editing
• Hands‑on experience with a CRM or marketing automation platform such as (Salesforce, HubSpot, Marketo, or similar)
• Experience creating and deploying email marketing campaigns using platforms (Salesforce Marketing Cloud, HubSpot, Mailchimp, or similar)
• Experience in graphic design and Adobe Creative Cloud and video production & editing, with a portfolio demonstrating visual communication and marketing design skills
• Experience managing website content through a CMS or e‑commerce platform (Contentful, Adobe Commerce, WordPress, or similar)
• Strong written communication and copywriting skills
• Familiarity with SEO fundamentals and emerging AI search optimization practices
• Familiarity with AI tools and their application in marketing workflows
• Ability to analyze campaign performance and use data to inform marketing decisions

Strong Plus

• Graphic design capabilities
• Proficiency in Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop & Lightroom
• Video editing and motion graphics experience
• Experience with 3D product rendering or product visualization
• Familiarity with marketing analytics and reporting platforms
• Hands‑on experience with Contentful or Adobe Commerce
• Experience in manufacturing, automotive, or B2B/B2C markets