AI-Driven Digital Marketing Specialist – Design & CRM

Ecco Safety Group; Melbourne; On-site; AUD 70,000 - 100,000; Full time

Job summary

ECCO Safety Group is hiring a hands-on Digital Marketing Specialist with strong graphic design skills to enhance ECCO and its brands across APAC. You will develop and execute digital campaigns, build segmentation and automation workflows, and create engaging marketing content while leveraging data to improve performance and customer experience.

You will collaborate with Marketing, Sales, Product, and Service teams to bring products to market, strengthen engagement, and support growth.

Qualifications

• Bachelor's degree in marketing, digital media, or a related field.
• 3+ years in digital marketing, email marketing, or marketing comms.
• Hands-on experience with CRM/marketing automation platforms (Salesforce/HubSpot/Marketo).
• Experience creating and deploying email campaigns (Salesforce Marketing Cloud, HubSpot, Mailchimp).
• Graphic design and Adobe Creative Cloud experience with portfolio.
• CMS/e-commerce content management (Contentful, Adobe Commerce, WordPress).
• Strong written communication and copywriting; SEO basics and AI tools familiarity.

Responsibilities

• Develop and execute digital campaigns and CRM workflows across APAC.
• Build customer segments and automation in marketing platforms.
• Create on-brand content for websites, emails, ads and campaigns.
• Analyze campaign performance and translate data into insights.
• Collaborate with Marketing, Sales, Product & Service teams to drive growth.
• Experiment with AI tools to enhance content creation and process efficiency.
• Manage website content through CMS and coordinate updates.
• Produce or oversee video content for marketing and social channels.

Skills

CRM fundamentals

Copywriting

Data-driven marketing

SEO basics

Analytical mindset

Education

Bachelor's degree in marketing or related field

Tools

Salesforce Marketing Cloud

HubSpot

Marketo

Contentful

Adobe Creative Cloud

WordPress

Google Analytics

Job description

ECCO Safety Group is hiring a hands-on Digital Marketing Specialist with strong graphic design skills to enhance ECCO and its brands across APAC. You will develop and execute digital campaigns, build segmentation and automation workflows, and create engaging marketing content while leveraging data to improve performance and customer experience.

You will collaborate with Marketing, Sales, Product, and Service teams to bring products to market, strengthen engagement, and support growth.