Digital Marketing Specialist – Social & E‑commerce Growth

Swatch Group Australia; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Job summary

Swatch Group Australia is seeking a Digital Marketing Specialist to strengthen our digital presence across Australia and New Zealand. You will create, shoot, edit and schedule engaging social content, and manage campaigns to grow online audiences.

Working with the Marketing Manager and local team, you will optimise advertising across Meta and Google, update our e-commerce site, support CRM campaigns, and ensure consistent brand messaging across channels.

Qualifications

• Degree in Marketing, Communications, PR or related field.
• Minimum 4 years of digital marketing experience in retail or consumer goods.
• Strong social media, content creation and digital advertising skills with hands-on tool experience.
• Excellent communication, organisation and project management abilities.

Responsibilities

• Create, shoot, edit and schedule engaging social media content.
• Develop content calendars and identify digital trends.
• Plan and optimize campaigns across Meta and Google.
• Maintain and update e-commerce site content for launches.
• Support CRM campaigns and respond to customer inquiries on social.
• Analyze performance and report insights.

Skills

Social media management

Content creation

Digital advertising

Meta Business Suite

Google Analytics

SEO/SEM

Adobe Photoshop

Premiere Pro

Project management

Team collaboration

Education

Marketing/Communications/PR degree

Tools

Meta Business Suite

Google Analytics

SEO/SEM tools

Adobe Photoshop

Premiere Pro

Job description

Swatch Group Australia is seeking a Digital Marketing Specialist to strengthen our digital presence across Australia and New Zealand. You will create, shoot, edit and schedule engaging social content, and manage campaigns to grow online audiences.

Working with the Marketing Manager and local team, you will optimise advertising across Meta and Google, update our e-commerce site, support CRM campaigns, and ensure consistent brand messaging across channels.