Digital Marketing Specialist

Ecco Safety Group; Melbourne; On-site; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Job summary

ECCO Safety Group is seeking a hands-on Digital Marketing Specialist to grow its APAC digital presence. The role blends digital marketing, CRM, email campaigns, multimedia, and website management across multiple brands.

You will develop and execute campaigns, build segmentation and automation, create on-brand content, and use data to improve performance and the customer experience. Opportunities to explore AI tools will be available.

Qualifications

• Bachelor's degree in marketing, digital media, graphic design, or a related field.
• Ideally 3+ years of experience in digital marketing, email marketing, and marketing communications.
• Hands-on experience with CRM or marketing automation platforms (Salesforce Marketing Cloud, HubSpot, Marketo or similar).
• Experience creating and deploying email campaigns using platforms (Salesforce Marketing Cloud, HubSpot, Mailchimp, or similar).
• Experience with graphic design, Adobe Creative Cloud, and video production/editing; portfolio required.
• Experience managing website content via a CMS/e-commerce platform (Contentful, Adobe Commerce, WordPress or similar).
• Strong written communication and copywriting skills; familiarity with SEO and AI marketing trends.

Responsibilities

• CRM & Automation: Manage campaigns and automation workflows in Salesforce Marketing Cloud, building segments and collaborating with teams.
• Email: Design and execute email campaigns, customize templates, and track performance.
• Digital Strategy: Develop initiatives aligned with CRM goals, guiding the customer journey from lead to loyalty.
• Graphic Design: Create on-brand assets for digital channels, ads, emails, and product launches.
• Analytics and ROI: Monitor KPIs, analyze campaigns, and translate data into actionable insights.
• AI Workflows: Leverage AI tools to streamline content creation and marketing processes.
• Website Management: Update website content via CMS, add products, and fix minor issues.
• Video Production: Plan, shoot, edit and produce marketing videos for success stories and social content.

Skills

Communication skills

Copywriting

Analytical mindset

Team collaboration

Education

Bachelor's degree in marketing, digital media, graphic design, or a related field

Tools

Salesforce Marketing Cloud

HubSpot

Marketo

Adobe Creative Cloud

Contentful

WordPress

Adobe Commerce

Job description

ECCO is a global leader in the automotive industry, specializing in vehicle warning lights and connected systems. ECCO is the global leader in amber warning and reversing safety solutions for work trucks, commercial vehicles, and municipalities – and the inventor of the back-up alarm, and in emergency warning systems that first responders rely on when every second counts. Our products are designed to protect people and save lives every day, and we back them with rigorous testing that far exceeds industry standards. It’s why we’re the preferred partner for automotive manufacturers. For over 50 years, our mission has been to protect people with world-leading safety solutions. Take the next step in your career and be a part of the mission!

The Role

We're looking for a hands‑on Digital Marketing Specialist with strong graphic design skills to help grow the digital presence of ECCO and its brands across the APAC region. This role brings together digital marketing, CRM, email campaigns, multi‑media, and website management.

You'll help develop and execute digital campaigns, build customer segmentation and automation workflows, create engaging marketing content, and use data to improve campaign performance and the customer experience. You'll also have opportunities to explore new AI tools and technologies that enhance how we create, communicate, and execute.

Working across a number of established brands, you'll collaborate with Marketing, Sales, Product & Service, and other teams to bring products to market, strengthen customer engagement, and support business growth. If you're a creative, digitally minded marketer who enjoys combining strategy with hands‑on execution, we'd like to hear from you.

Key Responsibilities

• CRM & Automation: Manage marketing campaigns and automation workflows in Salesforce Marketing Cloud, building customer segments and collaborating with Sales, Service, and Marketing to support the customer journey
• Email: Design, develop, and execute email campaigns in Salesforce Marketing Cloud, using and customizing brand templates to create engaging, on‑brand content from initial concept and messaging through deployment and performance tracking
• Digital Strategy: Develop and execute digital marketing initiatives aligned with business objectives and CRM goals, supporting the customer journey from lead generation through conversion, retention, and customer loyalty
• Graphic Design: Design and develop on‑brand marketing assets across digital channels, including websites, google ads, email campaigns, and product launches, ensuring consistency with brand standards and guidelines
• Analytics and ROI: Monitor, analyze, and report on digital marketing KPIs, identifying opportunities to improve campaign performance and translate data into actionable insights across the customer journey
• AI Workflows: Leverage AI tools and workflows to streamline content creation, messaging, copywriting, and everyday marketing processes to improve efficiency, consistency, and productivity
• Website Management: Manage website content through the CMS, including adding new products, updating product and marketing content, maintaining website accuracy, and troubleshooting minor issues
• Video Production: Plan, storyboard, film, edit and produce, professional video content for customer success stories, training content & social media platforms

What You Bring

Requirements

• Bachelor's degree in marketing, digital media, graphic design, or a related field preferred
• Ideally 3+ years of experience in digital marketing, email marketing, marketing communications, video production/editing
• Hands‑on experience with a CRM or marketing automation platform such as (Salesforce, HubSpot, Marketo, or similar)
• Experience creating and deploying email marketing campaigns using platforms (Salesforce Marketing Cloud, HubSpot, Mailchimp, or similar)
• Experience in graphic design and Adobe Creative Cloud and video production & editing, with a portfolio demonstrating visual communication and marketing design skills
• Experience managing website content through a CMS or e‑commerce platform (Contentful, Adobe Commerce, WordPress, or similar)
• Strong written communication and copywriting skills
• Familiarity with SEO fundamentals and emerging AI search optimization practices
• Familiarity with AI tools and their application in marketing workflows
• Ability to analyze campaign performance and use data to inform marketing decisions

Strong Plus

• Graphic design capabilities
• Proficiency in Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop & Lightroom
• Video editing and motion graphics experience
• Experience with 3D product rendering or product visualization
• Familiarity with marketing analytics and reporting platforms
• Hands‑on experience with Contentful or Adobe Commerce
• Experience in manufacturing, automotive, or B2B/B2C markets