Creative Digital Marketing Specialist | Social & Campaigns (ANZ)

Swatch Group; Melbourne; On-site; AUD 85,000 - 105,000; Full time

Job summary

Swatch is seeking a Digital Marketing Specialist to strengthen our digital presence across Australia and New Zealand. You will create and schedule engaging social content, manage campaigns, and support CRM programs while collaborating with our Marketing Manager and HQ in Switzerland.

With 4+ years in digital marketing, you’ll drive brand awareness across retail and e-commerce channels, optimise campaigns and contribute to CRM and newsletters.

Qualifications

• A qualification in Marketing, Communications, PR or a related field.
• 4+ years' digital marketing experience, ideally in retail or consumer goods.
• Strong social media, content creation and digital advertising skills, including Meta Business Suite, Google Analytics and SEO/SEM.
• Experience with Adobe Photoshop and Premiere Pro, plus confident content creation using an iPhone and DJI Osmo Pocket 4.

Responsibilities

• Create, shoot, edit and schedule engaging social media content, including Reels and Stories, to grow our online communities and increase brand awareness
• Develop content calendars, identify emerging digital trends and collaborate with influencers to expand our reach and engagement
• Execute and optimise digital advertising campaigns across Meta and Google to drive website traffic, engagement and sales
• Maintain and update e-commerce website content, supporting product launches, digital promotions and an engaging online shopping experience
• Manage fortnightly newsletters, support CRM campaigns and respond to customer enquiries across social media
• Support retail marketing initiatives, in-store campaigns, events and brand activations, ensuring consistent brand messaging across all digital channels
• Monitor and analyse digital performance, report on campaign results and identify opportunities to improve engagement, reach and overall marketing performance

Skills

Social media

Content creation

Digital advertising

Campaign analysis

Meta Business Suite

Google Analytics

SEO/SEM

Education

Marketing / Communications / PR degree

Tools

Meta Business Suite

Google Analytics

SEO/SEM

Adobe Photoshop

Premiere Pro

DJI Osmo Pocket 4

Job description

Swatch is seeking a Digital Marketing Specialist to strengthen our digital presence across Australia and New Zealand. You will create and schedule engaging social content, manage campaigns, and support CRM programs while collaborating with our Marketing Manager and HQ in Switzerland.

With 4+ years in digital marketing, you’ll drive brand awareness across retail and e-commerce channels, optimise campaigns and contribute to CRM and newsletters.