Digital Director (Paid Social+Programmatic)

Searchability; Melbourne; Vor Ort; AUD 75.000 - 125.000; Vollzeit

Zusammenfassung

Searchability is seeking a Digital Director to lead digital strategy and campaign performance across one key client account from its Melbourne office. You will own the digital direction, combining channel expertise, audience insights and performance data to deliver integrated campaigns across Meta, DV360 and CM360, partnering with internal teams and the client.

The role requires agency-side experience, strong client-management skills and a hands-on approach to media activation.

Qualifikationen

• Experience leading digital strategy across paid social and programmatic campaigns.
• Agency-side experience is essential for client management.
• Strong ability to turn data into clear strategic recommendations.
• Proven track record in managing senior client relationships at a C-level.
• Ability to drive campaigns from strategy through execution and optimisation.

Aufgaben

• Lead digital strategy and campaign performance across one key client account.
• Own the digital direction from strategy through to execution.
• Guide planning, performance analysis and investment decisions across platforms.
• Build trusted client relationships and translate insights into recommendations.
• Ensure paid social and programmatic activity aligns with client objectives.

Kenntnisse

Paid Social

Programmatic

Digital Strategy

Agency-side

Client Relationships

Data & Metrics

Presentation

Cross-functional Collaboration

Tools

Meta

DV360

The Trade Desk

Jobbeschreibung

• Lead digital strategy and performance across one key client account
• Strong expertise across paid social, programmatic and digital strategy
• Up to $125K DOE

Digital Director

• Lead digital strategy and performance across one key client account
• Agency-side experience essential
• Strong expertise across paid social, programmatic and digital strategy
• Up to $125K DOE
• South Melbourne - Onsite role

WHO WE ARE

We are working with an independent media agency with a hands-on approach to media strategy, planning and buying. With a focus on strong client partnerships and delivering meaningful outcomes, the team values fresh thinking, collaboration and a more personal approach to media.

As an independent agency, they offers an environment where people can take ownership, make an impact and grow without the layers of bureaucracy often found in larger networks.

WHAT YOU WILL BE DOING

As Digital Director, you will lead digital strategy and campaign performance across one key client account, with a strong focus on paid social and programmatic media. You will own the digital direction from strategy through to execution, bringing together channel expertise, audience insights and performance data to deliver effective, integrated campaigns. Working closely with the client and internal activation teams, you will identify opportunities to improve performance, refine media strategies and drive continuous optimisation across platforms including Meta, DV360 and CM360.

Combining strategic leadership with a strong understanding of hands‑on media activation, you will guide campaign planning, performance analysis and investment decisions while building trusted client relationships. You will be the go‑to digital lead for the account, translating campaign insights into clear recommendations and ensuring paid social and programmatic activity aligns with broader client objectives.

YOU WILL NEED

• Experience across Paid Social and Programmatic
• Agency-side experience essential
• Strong expertise across paid social and programmatic advertising
• Experience developing and executing digital strategies aligned with client objectives
• Strong understanding of digital performance metrics, campaign optimisation and reporting
• Proven ability to build and maintain senior client relationships
• Confident communication and presentation skills, translating data into clear strategic recommendations
• Ability to manage digital strategy and delivery across a key client account

IT'S NICE TO HAVE

• Experience leading or mentoring digital team members
• Experience across major advertising platforms, including Meta, DV360 and The Trade Desk
• Experience identifying opportunities to improve campaign performance and grow existing client relationships