Digital Director — Paid Social & Programmatic Lead

Searchability; Melbourne; On-site; AUD 75,000 - 125,000; Full time

Job summary

Searchability is seeking a Digital Director to lead digital strategy and campaign performance across one key client account from its Melbourne office. You will own the digital direction, combining channel expertise, audience insights and performance data to deliver integrated campaigns across Meta, DV360 and CM360, partnering with internal teams and the client.

The role requires agency-side experience, strong client-management skills and a hands-on approach to media activation.

Qualifications

• Experience leading digital strategy across paid social and programmatic campaigns.
• Agency-side experience is essential for client management.
• Strong ability to turn data into clear strategic recommendations.
• Proven track record in managing senior client relationships at a C-level.
• Ability to drive campaigns from strategy through execution and optimisation.

Responsibilities

• Lead digital strategy and campaign performance across one key client account.
• Own the digital direction from strategy through to execution.
• Guide planning, performance analysis and investment decisions across platforms.
• Build trusted client relationships and translate insights into recommendations.
• Ensure paid social and programmatic activity aligns with client objectives.

Skills

Paid Social

Programmatic

Digital Strategy

Agency-side

Client Relationships

Data & Metrics

Presentation

Cross-functional Collaboration

Tools

Meta

DV360

The Trade Desk

Job description

Searchability is seeking a Digital Director to lead digital strategy and campaign performance across one key client account from its Melbourne office. You will own the digital direction, combining channel expertise, audience insights and performance data to deliver integrated campaigns across Meta, DV360 and CM360, partnering with internal teams and the client.

The role requires agency-side experience, strong client-management skills and a hands-on approach to media activation.