Digital Performance Strategist

Match & Wood; Melbourne; Presencial; AUD 95.000 - 130.000; Jornada completa

Descripción de la vacante

Match & Wood is seeking a Performance Manager in Melbourne to support its teams and clients with best-in-class digital recommendations and execution. You’ll work in an integrated cross-functional team, gaining visibility across the communications ecosystem and understanding how digital and traditional channels collaborate to drive outcomes.

You’ll be a strong thinker and executor, keen to learn, reporting to the Performance Director and collaborating with the Group Digital Director, Head of

Formación

• 3+ years experience in digital media (media agency preferred).
• Strong understanding of paid search, paid social and programmatic channels.
• Ability to create and present strategic recommendations with clear ROI insights.

Responsabilidades

• Maintain understanding of client business objectives and recommend digital media strategies.
• Provide strategic recommendations to drive targeted traffic and campaign results.
• Execute campaigns across digital platforms and manage delivery to maximise ROAS.
• Produce insightful reports with analysis and recommendations for optimisation.
• Set up and manage measurement pixels via Google Tag Manager and related platforms.
• Create dashboards and campaign reports using Google Data Studio and Excel.
• Prepare high-quality presentations outlining analyses and recommendations.

Conocimientos

Paid Search

Paid Social

Programmatic

Herramientas

Google Ads

Microsoft Ads

Google Tag Manager

Data Studio

Supermetrics

Excel

Descripción del empleo

Match & Wood is an exciting and progressive independent media agency, and we are looking for a Performance Manager to join our Melbourne team.

This is an opportunity to work with a team of superstars who are doing great work and future-proofing the media agency model. At a time when you can take your pick of roles and agencies, it's more important than ever to make the right choice. We have a people-first approach which ensures bespoke development plans and opportunities are tailored to individuals, allowing them to learn, grow and achieve whatever they want to in this industry.

It's also an exciting time to be in the media industry with old systems and processes being disrupted, and we are proud to be at the forefront of this change. Our teams are never short of opportunities to make a meaningful difference to our clients and to the wider business.

About the role

Your role is to provide effective support to our teams and clients, and deliver best-in-class digital recommendations and execution.

You will be working within an integrated, cross-functional team and be given visibility on the entire communications ecosystem for our clients - not just the areas you execute. You will gain an understanding of how digital & traditional channels work together in the communications mix, and influence each other to drive outcomes. As such, we are looking for someone who is both a critical thinker and a strong executor, with a desire to keep learning.

You will report into the Performance Director who will lead your development and be a strong back-stop and support for you as you progress, as well as a Group Director that manages the overarching team. You can also tap into an open and collaborative leaderdship team, plus a team of digital craft specialists as needed to supercharge your learning and output (Group Digital Director, Head of Search, and Chief Digital Officer).

The skill set we are looking for

You will ideally have experience in two or more of the following areas:

1. Paid Search (priority) – Implementing and managing Google Ads and Microsoft Ads campaigns, performing keyword bid management, ad copy testing, new campaign opportunities and experiments to generate actionable insights to improve campaign effectiveness. Beyond CPC, you can understand a client’s business priorities and apply them within the search environment.

2. Paid Social – Strong skills within Facebook Business Manager and LinkedIn Ads. Experience with DCO (eg. Flashtalking), external data providers (to leverage additional targeting opportunities), and working with influencers within a paid environment, will be looked upon favourably.

3. Programmatic – You have planned, implemented and managed programmatic campaigns, with experience across self-serve DSPs (such as Trade Desk or DV360). You have strong negotiation skills for different buy types (PG, PMP or run of network), and you understand the nuances between them and when they are most applicable. Experience working with third party data integrations is preferred.

Day to day activities

• Maintain a strong understanding of our clients’ business objectives and recommend ways that digital media can help achieve those objectives
• Provide solid strategic recommendations that drive targeted traffic and achieve strong campaign results
• Implement successful campaigns across various digital platforms, and manage their delivery to maximise return on ad spend
• Provide best-in-class reporting that is streamlined, accurate, timely, and includes insightful analysis, commentary and recommendations for continuous improvement
• Implementation, management & maintenance of measurement pixels through key platforms & Google Tag Manager
• Create measurement dashboards and campaign reports using Google Data Studio, Supermetrics & Excel
• Author high quality presentations that outline your analysis, recommendations and rationale
• Apply rigorous attention to detail in all areas of your work
• Embrace AI tools in your day-to-day tasks, Note: we use AI to accelerate the work, not to replace judgement, and we require personnel to always check outputs and apply their own critical thinking.
• Foster and maintain strong relationships with clients, staying abreast of their needs, and be able to pre-empt potential future requirements and act accordingly to address them
• Keep up to date with industry news and innovations as it pertains to being able to deliver market-leading outcomes for our clients

Experience requried

3+ years experience in digital media (ideally within a media agency, but not essential).

Have less experience and still want to have a chat? Feel free to reach out, we love meeting new people and you never know where it might lead.

Salary range

Details regarding pay range or salary will be discussed during the interview process.