Digital Consultant

Searchability®; Melbourne; Hybrid; AUD 132,000 - 220,000; Full time

Benefits offered by this job

Hybrid working

Offices in Southbank

Job summary

Searchability® is an in-house digital performance SaaS company in Melbourne, focused on helping brands grow through paid search, paid social and CRO. We operate with a client-centric, delivery-driven mindset.

We are seeking a commercially minded Digital Consultant to manage an existing portfolio across US and Australian clients, drive campaigns, CRO initiatives and pursue AI-enabled improvements, with hybrid work and occasional early starts.

Qualifications

• Proven agency-side experience in account management, client services or client partnerships within a digital marketing or performance marketing environment.
• Strong understanding of paid search, including Google Ads, campaign structure, keyword strategy, bidding, budget allocation and performance optimisation
• Solid knowledge of paid social, particularly Meta, including campaign strategy, audience targeting, creative testing and performance measurement
• Strong understanding of CRO, including conversion funnels, landing page optimisation, experimentation, A/B testing and user journey improvements
• Experience managing relationships end-to-end, from strategic planning and briefing through to delivery, reporting and ongoing optimisation
• A genuine interest in AI and its practical applications across digital marketing, including AI tools, workflow automation, automated reporting and process optimisation

Responsibilities

• Manage a portfolio of existing customers, acting as their key point of contact and overseeing the digital services delivered to them.
• Coordinate multidisciplinary teams across paid search, paid social, CRO, creative, data and development to ensure strategic guidance and ongoing support.
• Lead conversations around performance, challenge assumptions and identify opportunities to improve results and maximise marketing investment.
• Drive CRO initiatives by connecting paid media performance with landing pages, journeys and conversion funnels.
• Explore AI tools and automation to improve services and streamline internal processes.
• Grow existing customer accounts by expanding paid search, paid social and CRO services and presenting recommendations.

Skills

Paid search

Paid social

CRO

AI tools

Workflow automation

Client relationship management

Early starts / time management

Job description

• Strong agency-side experience across paid search, paid social and conversion rate optimisation (CRO)


• Own and grow existing internal accounts (customers of our internal , identifying opportunities to grow


• AI-focused, with experience using AI tools and automation to improve workflows, efficiency and campaign performance


• Hybrid working, offices based in Southbank


• Up to $220K DOE


• Servicing US and Australian clients, with occasional 7am starts required

WHO WE ARE

We're an in-house digital performance SaaS focused on helping our brands drive measurable growth through paid search, paid social and conversion rate optimisation (CRO). While we operate internally rather than as an agency, our approach is similar, bringing together specialist teams across performance marketing, creative, data and development to manage digital activity, deliver projects and continually improve results.

We're focused on finding smarter ways to work, using AI, automation and technology to streamline internal workflows, reduce manual processes and improve campaign performance. From optimising Google Ads and Meta campaigns to improving website conversion, automating reporting and identifying new opportunities through data, we take an integrated approach to digital growth.

We're looking for a commercially minded Digital Consultant who understands how agencies operate and can bring that same client-focused, delivery-driven approach into an in-house environment. You'll manage relationships across the business, coordinate specialist teams, identify opportunities to improve paid media and CRO performance and explore how AI and automation can make our processes more efficient, scalable and effective.

WHAT YOU WILL BE DOING

This is a senior, customer-facing role combining account management, project delivery, digital performance and commercial growth. You'll manage a portfolio of existing customers, acting as their key point of contact and overseeing the digital services delivered to them. Working closely with internal specialists across paid search, paid social, CRO, creative, data and development, you'll ensure customers receive the right strategic guidance, solutions and ongoing support to achieve their business objectives.

You'll need a strong understanding of how paid search and paid social work together to drive customer acquisition, from Google Ads and campaign optimisation through to Meta advertising, audience strategy, creative testing and budget allocation. You'll lead customer conversations around performance, challenge assumptions and identify opportunities to improve results and maximise their marketing investment.

CRO will be a major part of the role. You'll connect paid media performance with what happens after a user clicks, identifying opportunities across landing pages, website journeys, conversion funnels and user experience. Working alongside internal CRO, analytics and development specialists, you'll help customers implement data-led recommendations and testing initiatives that improve conversion rates and overall marketing efficiency.

AI and automation will be central to your approach. You'll explore how AI tools, automated reporting and workflow automation can improve the services delivered to customers while making internal processes more efficient. From reducing manual campaign tasks and streamlining project workflows to accelerating reporting and analysis, you'll identify opportunities to introduce smarter, more scalable ways of working and help customers benefit from emerging technologies.

You'll coordinate projects across multidisciplinary internal teams, ensuring customer briefs are clear, priorities are aligned and deliverables stay on track. The business operates in a way that shares similarities with a digital agency, managing multiple customer relationships and workstreams while delivering a range of digital marketing services. You'll oversee timelines, expectations and communication, ensuring services are delivered to a high standard and aligned with each customer's objectives.

A key focus will be growing existing customer accounts. You'll identify opportunities to expand paid search and paid social services, introduce CRO initiatives, recommend AI-powered solutions and connect customers with additional services that address their needs. You'll confidently present recommendations, build strong long-term relationships and turn opportunities into increased account revenue and greater value for customers.

You'll work with customers across the US and Australia, so confidence managing relationships across different time zones and the flexibility to accommodate occasional early starts will be important.

WHAT YOU WILL NEED

• Proven agency-side experience in account management, client services or client partnerships within a digital marketing or performance marketing environment


• Strong understanding of paid search, including Google Ads, campaign structure, keyword strategy, bidding, budget allocation and performance optimisation


• Solid knowledge of paid social, particularly Meta, including campaign strategy, audience targeting, creative testing and performance measurement


• A strong understanding of CRO, including conversion funnels, landing page optimisation, experimentation, A/B testing and user journey improvements


• Experience managing relationships end-to-end, from strategic planning and briefing through to delivery, reporting and ongoing optimisation


• A genuine interest in AI and its practical applications across digital marketing, including AI tools, workflow automation, automated reporting and process optimisation


• The ability to identify repetitive or inefficient processes and work with teams to implement smarter, more scalable ways of working


• Experience coordinating multidisciplinary teams across paid media, CRO, creative, analytics and development


• Confidence translating performance data and technical concepts into clear client recommendations linked to acquisition, conversion, revenue and ROI


• Strong project management, communication and presentation skills


• A proactive, commercially minded approach, with the confidence to challenge existing processes, embrace new technology and identify opportunities to deliver more value to clients

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