Digital Campaigns Coordinator: CRM & Email Marketing

Spend-Less Shoes; Gillman, Perth; On-site; AUD 65,000 - 75,000; Full time

Benefits offered by this job

Job summary

Spendless Shoes in Gillman is seeking a digitally savvy Digital Coordinator to join our Marketing & Ecommerce team at the Support Office. You will help shape the digital customer experience across channels, from email and CRM through to campaigns and website content, reporting to the Head of Marketing & Ecommerce.

You will collaborate with Brand, Creative and Ecommerce teams to deliver engaging campaigns that connect with customers nationwide, optimise journeys and drive traffic and sales while

Qualifications

• Previous experience in digital marketing, CRM, email marketing or a similar role.
• Experience creating and executing email marketing campaigns.
• Experience working with CRM, email marketing or marketing automation platforms.
• An understanding of customer segmentation, targeting and lifecycle marketing.
• Experience coordinating digital campaigns and marketing calendars.
• Confidence working with digital analytics and campaign performance data.
• An understanding of A/B testing and digital optimisation.
• Strong written communication and attention to detail.
• Strong organisation and the ability to manage multiple campaigns and deadlines.
• A collaborative approach and confidence working with creative, ecommerce and commercial teams.
• An interest in retail, fashion, footwear and consumer behaviour.
• Experience within a retail, fashion, lifestyle or consumer-facing brand will be highly regarded.
• Experience with Dotdigital or a similar CRM/email marketing platform would also be advantageous.

Responsibilities

• Coordinate digital marketing campaigns across key customer channels.
• Manage the digital marketing calendar in line with campaigns, promotions, product launches and key retail periods.
• Create, schedule and execute email marketing campaigns and customer communications.
• Support the management of our CRM and customer engagement platform.
• Build customer segments and targeted communications to improve engagement and relevance.
• Supporting automated customer journeys and lifecycle communications.
• Coordinating A/B testing and other initiatives to improve campaign performance.
• Working with the Brand and Creative team to coordinate digital assets and campaign content.
• Coordinating website content updates to support campaigns, promotions and customer communications.
• Ensuring digital content is accurate, current, on-brand and delivered within required time-frames.
• Monitoring digital campaign performance, including engagement, traffic, conversion and other relevant metrics.
• Using customer and campaign insights to identify opportunities for optimisation.
• Preparing regular digital performance reporting and recommendations.
• Keeping up to date with developments in CRM, email marketing, digital channels and customer engagement.
• Working collaboratively across Marketing, Ecommerce, Buying, Planning, Retail and other areas of the business.

Skills

Digital marketing

CRM

Email marketing

Analytics

Campaign coordination

A/B testing

Content coordination

Tools

Dotdigital

Job description

Spendless Shoes in Gillman is seeking a digitally savvy Digital Coordinator to join our Marketing & Ecommerce team at the Support Office. You will help shape the digital customer experience across channels, from email and CRM through to campaigns and website content, reporting to the Head of Marketing & Ecommerce.

You will collaborate with Brand, Creative and Ecommerce teams to deliver engaging campaigns that connect with customers nationwide, optimise journeys and drive traffic and sales while