Social Media & Content Creator - Hands-On Brand Builder

Spendless Shoes Pty Ltd.; Gillman; On-site; AUD 65,000 - 90,000; Full time

Job summary

Spendless Shoes is seeking a Social Media & Content Specialist to join our Marketing & Ecommerce team at our Support Centre in Gillman. You’ll own day-to-day social channels while shooting and editing photography, reels, TikToks and other content across Spendless Shoes and The Shoe Group brands.

Reporting to the Brand & Marketing Lead, you’ll plan content, manage calendars, coordinate shoots, work with influencers, and analyse performance to continually improve impact.

Qualifications

• Previous experience in social media, content creation, digital marketing, communications or a similar role.
• Strong hands-on photography and videography skills.
• Experience shooting and editing short-form social content.

Responsibilities

• Managing and executing our social media calendar across Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn and other relevant channels.
• Creating and editing engaging photography, Reels, TikToks, short-form video and other visual content.
• Developing fresh content concepts that respond to social, customer, fashion and retail trends.
• Capturing product, lifestyle, behind-the-scenes, campaign and reactive content.
• Supporting campaign and organic photoshoots, including shot lists, models, props, wardrobe and locations.
• Creating and adapting content for social, ecommerce, websites, EDMs and digital advertising.
• Identifying and coordinating influencers, creators and brand advocates.
• Managing community engagement, comments, messages and brand sentiment.
• Monitoring social and content performance across reach, engagement, audience growth, traffic and conversion.
• Using insights and performance data to continually test, learn and improve our content.

Skills

Social media management

Content creation

Photography

Videography

Video editing

Copywriting

Creative ideation

Analytics

Tools

Adobe Creative Suite

Canva

CapCut

Job description

Spendless Shoes is seeking a Social Media & Content Specialist to join our Marketing & Ecommerce team at our Support Centre in Gillman. You’ll own day-to-day social channels while shooting and editing photography, reels, TikToks and other content across Spendless Shoes and The Shoe Group brands.

Reporting to the Brand & Marketing Lead, you’ll plan content, manage calendars, coordinate shoots, work with influencers, and analyse performance to continually improve impact.