CRM Email & Loyalty Campaigns Specialist

Taking Shape Inc.

Melbourne

On-site

AUD 70,000 - 90,000

Full time

2 days ago

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Job summary

Taking Shape is seeking an energetic CRM & Loyalty Specialist to build and deploy targeted email and SMS campaigns that grow customer loyalty. You’ll report to the CRM & Loyalty Manager and help coordinate personalised communications across channels to keep customers engaged.

Responsibilities include scheduling campaigns, analysing performance, and contributing to audience segmentation. A background in fashion retail CRM, and a bachelor’s degree in a related field are preferred; strong data

Qualifications

Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
Strong grasp of data types, segmentation and confident with tools like Excel or Tableau.
Hands-on experience in CRM and loyalty programs, ideally in fashion retail.
Experience with email/SMS campaigns and marketing automation platforms.

Responsibilities

Build and schedule email, SMS and customised campaigns to surprise and delight customers.
Produce, schedule and amplify loyalty campaigns, monitoring performance to drive engagement and spend.
Analyse and report on campaign performance metrics to uncover insights and share findings.
Participate in audience segmentation strategies based on insights gathered across channels (email, SMS, social, paid media).