Digital Campaigns & CRM Coordinator

Spendless Shoes Pty Ltd.; Gillman; On-site; AUD 65,000 - 80,000; Full time

Job summary

Spendless Shoes Pty Ltd. in Gillman is seeking a commercially minded Digital Coordinator to join our Marketing & Ecommerce team at the Support Office.

You will help connect with customers across digital channels—from email and CRM to digital campaigns and website content—with a focus on driving engagement and sales. Reporting to the Head of Marketing & Ecommerce, you’ll coordinate campaigns, manage calendars, execute email communications and support CRM initiatives.

Qualifications

• Experience in digital marketing, CRM or email marketing roles.
• Experience creating and executing email campaigns.
• Experience with CRM/email marketing platforms.
• Understanding of customer segmentation, targeting and lifecycle marketing.
• Experience coordinating digital campaigns and marketing calendars.
• Comfort with analytics and campaign performance data.
• Strong written communication and attention to detail.
• Excellent organization and ability to manage multiple campaigns.
• Collaborative approach with creative, ecommerce and commercial teams.
• Interest in retail, fashion, footwear and consumer behaviour.
• Experience in retail or consumer‑facing brands is advantageous.
• Experience with Dotdigital or similar CRM platform is advantageous.

Responsibilities

• Coordinating digital marketing campaigns across key customer channels.
• Managing the digital marketing calendar in line with campaigns, promotions, product launches and key retail periods.
• Creating, scheduling and executing email marketing campaigns and customer communications.
• Supporting the management of our CRM and customer engagement platform.
• Building customer segments and targeted communications to improve engagement and relevance.
• Supporting automated customer journeys and lifecycle communications.
• Coordinating A/B testing and other initiatives to improve campaign performance.
• Working with the Brand and Creative team to coordinate digital assets and campaign content.
• Coordinating website content updates to support campaigns, promotions and customer communications.
• Ensuring digital content is accurate, current, on-brand and delivered within required time-frames.
• Monitoring digital campaign performance, including engagement, traffic, conversion and other relevant metrics.
• Using customer and campaign insights to identify opportunities for optimisation.
• Preparing regular digital performance reporting and recommendations.
• Keeping up to date with developments in CRM, email marketing, digital channels and customer engagement.
• Working collaboratively across Marketing, Ecommerce, Buying, Planning, Retail and other areas of the business.

Skills

Digital Marketing

CRM

Email Marketing

Campaign Coordination

Data Analysis

A/B Testing

Customer Segmentation

Tools

Dotdigital

Job description

Spendless Shoes Pty Ltd. in Gillman is seeking a commercially minded Digital Coordinator to join our Marketing & Ecommerce team at the Support Office.

You will help connect with customers across digital channels—from email and CRM to digital campaigns and website content—with a focus on driving engagement and sales. Reporting to the Head of Marketing & Ecommerce, you’ll coordinate campaigns, manage calendars, execute email communications and support CRM initiatives.