CRM & Lifecycle Marketing Specialist

ABN Group; Western Australia; On-site; AUD 70,000 - 100,000; Full time

Benefits offered by this job

In-house discounts

Career growth

Wellness focus

Health coverage

Flexibility

Parental leave

Job summary

ABN Group is seeking a Digital Marketing Specialist to elevate email marketing and lifecycle communications across our leading home brands. You will own CRM strategies, design targeted journeys, and drive omni-channel campaigns that boost engagement and lifetime value.

You will collaborate with stakeholders to deliver automated campaigns, analyze performance data, and ensure privacy compliance while acting as the Marketing Cloud product owner.

Qualifications

• CRM, email marketing and customer journey campaigns delivery experience.
• Experience using Salesforce Marketing Cloud or similar platforms.
• Strong analytics and data-driven decision making.
• Excellent stakeholder management across brands.
• Knowledge of privacy and data legislation.

Responsibilities

• Own, develop and execute CRM and lifecycle marketing strategies across a portfolio of residential building brands aligned with brand objectives and customer journey stages.
• Partner with stakeholders to deliver targeted customer journeys, automated campaigns and communications to improve engagement and conversions.
• Monitor campaign performance, analyse customer data and provide insights to improve engagement, conversion, retention and advocacy.
• Manage customer databases and ensure compliance with privacy and communication regulations.
• Act as the product owner for Marketing Cloud, coordinating campaign delivery across internal and external stakeholders.

Skills

CRM strategy

Lifecycle marketing

Email campaigns

Customer journeys

Stakeholder mgmt

Data analytics

Education

Relevant tertiary qualification in Marketing, Communications, Public Relations or a related field

Tools

Salesforce Marketing Cloud

Job description

ABN Group is seeking a Digital Marketing Specialist to elevate email marketing and lifecycle communications across our leading home brands. You will own CRM strategies, design targeted journeys, and drive omni-channel campaigns that boost engagement and lifetime value.

You will collaborate with stakeholders to deliver automated campaigns, analyze performance data, and ensure privacy compliance while acting as the Marketing Cloud product owner.