Digital Marketing Specialist

ABN Group; Western Australia; On-site; AUD 70,000 - 100,000; Full time

Benefits offered by this job

In-house discounts

Career growth

Wellness focus

Health coverage

Flexibility

Parental leave

Job summary

ABN Group is seeking a Digital Marketing Specialist to elevate email marketing and lifecycle communications across our leading home brands. You will own CRM strategies, design targeted journeys, and drive omni-channel campaigns that boost engagement and lifetime value.

You will collaborate with stakeholders to deliver automated campaigns, analyze performance data, and ensure privacy compliance while acting as the Marketing Cloud product owner.

Qualifications

• CRM, email marketing and customer journey campaigns delivery experience.
• Experience using Salesforce Marketing Cloud or similar platforms.
• Strong analytics and data-driven decision making.
• Excellent stakeholder management across brands.
• Knowledge of privacy and data legislation.

Responsibilities

• Own, develop and execute CRM and lifecycle marketing strategies across a portfolio of residential building brands aligned with brand objectives and customer journey stages.
• Partner with stakeholders to deliver targeted customer journeys, automated campaigns and communications to improve engagement and conversions.
• Monitor campaign performance, analyse customer data and provide insights to improve engagement, conversion, retention and advocacy.
• Manage customer databases and ensure compliance with privacy and communication regulations.
• Act as the product owner for Marketing Cloud, coordinating campaign delivery across internal and external stakeholders.

Skills

CRM strategy

Lifecycle marketing

Email campaigns

Customer journeys

Stakeholder mgmt

Data analytics

Education

Relevant tertiary qualification in Marketing, Communications, Public Relations or a related field

Tools

Salesforce Marketing Cloud

Job description

Join The Team at ABN Group

Are you ready to take your digital marketing expertise to the next level?

Our Digital Marketing team as a Digital Marketing Specialist, where you'll play a key role in driving customer engagement, retention and growth across a portfolio of leading brands within the ABN Group. Reporting to the Digital Marketing Manager, you'll develop and deliver innovative email marketing campaigns and omni-channel customer journeys that enhance the customer experience and maximise lifetime value.

Other key responsibilities include:

• Own, develop and execute CRM and lifecycle marketing strategies across a portfolio of residential building brands aligned with individual brand objectives and customer journey stages.
• Partner with stakeholders to deliver targeted customer journeys, automated campaigns and communications aligned to improve customer engagement and lead conversion through targeted activity.
• Monitor campaign performance, analyse customer data and provide insights to improve engagement, conversion, retention and advocacy.
• Manage customer databases and ensure compliance with privacy and communication regulations.
• Act as the product owner for Marketing Cloud, while coordinating campaign delivery across internal stakeholders and external suppliers.

About You

We are looking for a passionate and customer-focused marketing professional with a strong understanding of digital marketing, customer engagement and lifecycle communications. You will also bring:

• Relevant tertiary qualification in Marketing, Communications, Public Relations or a related field.
• Demonstrated experience delivering CRM, email marketing and customer journey campaigns using Salesforce Marketing Cloud or similar platforms.
• Strong understanding of digital marketing technologies, analytics tools and using customer data to drive engagement and campaign performance.
• Excellent stakeholder management skills, with the ability to build strong relationships and collaborate across multiple brands and teams.
• Sound knowledge of digital marketing compliance requirements, including SPAM, privacy and data legislation; experience with graphic design or web design tools is advantageous.

About Us

For over 45 years, ABN Group has been a leader in building, property and home finance. We have helped thousands of people realise the dream of home ownership, delivering over 100,000 homes across Western Australia and Victoria. From first homes to luxury builds, we’ve earned the trust of our community along the way.

Why ABN Group?

We work to create careers, not just jobs. We invite you to be part of a community that values innovation, passion and excellence. Our employee benefits include:

• In-house discounts: We offer exclusive savings through our brands, key suppliers and our dedicated discount hub
• Career growth: Access opportunities to elevate your career within a thriving organisation
• Wellness focus: Dedicated programs to nurture your well-being
• Health coverage: Access discounted private health insurance
• Flexibility: Work arrangements tailored to support your work-life balance
• Parental leave: Paid leave for both primary and non-primary carers

What's next?

Applications close: Sunday, 22 November 2026