ANZ CRM Lead: Omnichannel Campaigns & Retention

BP; Australia; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Learning opportunities

Diversity & inclusion

Job summary

BP is seeking a CRM Manager to support the CRM Senior Manager by developing the CRM strategy and owning the execution of CRM activity for assigned markets, working with the Hub to deliver data-driven campaigns across email, app and push for B2B and B2C audiences.

You will analyze customer data, craft core journeys and manage omnichannel campaigns to improve retention and lifetime value, ensuring alignment with global CRM standards while adapting to local market needs.

Qualifications

• Experience developing and delivering CRM strategies in a global or matrix organisation.
• Knowledge of customer lifecycle, behavioural, automated and personalised campaigns.
• Ability to use data and insights to improve customer engagement and campaign performance.

Responsibilities

• Support the M&C CRM strategy and lead execution across assigned markets for B2B and B2C audiences.
• Deliver CRM journeys and campaigns across email, app, push and other channels, aligned with global frameworks and local market needs.
• Partner with local teams and the Hub to coordinate campaign design and delivery, while tracking milestones, risks and dependencies.
• Identify and introduce CRM tools, technologies and approaches that improve customer engagement and campaign performance.
• Develop customer lifecycle programmes that support retention and customer lifetime value.
• Shape personalisation strategies and roadmaps across CRM activity.
• Use reporting and insights to measure performance and continuously improve campaigns.
• Support business goals by improving marketing return, brand health, customer value and profitability.
• Provide local teams with CRM toolkits and guidance to support consistent execution and reduce duplication.
• Partner with internal teams, agencies and vendors to align MarTech, data and CRM capabilities.
• Support CRM budget planning, forecasting and delivery within agreed budgets and timelines.

Skills

CRM strategy

Global/matrix org

Customer lifecycle

Data-driven

Stakeholder management

Test & learn

Campaign metrics

Project management

Tools

Salesforce

Job description

BP is seeking a CRM Manager to support the CRM Senior Manager by developing the CRM strategy and owning the execution of CRM activity for assigned markets, working with the Hub to deliver data-driven campaigns across email, app and push for B2B and B2C audiences.

You will analyze customer data, craft core journeys and manage omnichannel campaigns to improve retention and lifetime value, ensuring alignment with global CRM standards while adapting to local market needs.