Performance Marketing Lead | Multi-Channel ROAS

Sharp & Carter; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

On-site parking

Job summary

Sharp & Carter is seeking a Performance Marketing Specialist to own hands-on execution of paid media and SEO/SEM across Meta, Google, Pinterest, YouTube and TikTok in Sydney. You will translate strategy into high-performing campaigns, managing day-to-day spend and optimizing ROAS while improving conversion rates.

Collaborating with senior leadership and in-house creative teams, you will plan, test, and implement campaigns, analyze performance dashboards, and explore AI-enabled opportunities to

Qualifications

• 3–5 years hands-on paid media execution across B2B and B2C.
• Experience with Google Marketing Suite and Meta platforms.
• Proven ability to manage large digital budgets and optimize allocation.
• Experience using AI in marketing processes is a plus.
• Strong data-driven decision making with measurable results.
• Experience collaborating with creative teams.

Responsibilities

• Collaborate with senior leadership to define paid performance strategy, including budget allocation, campaign planning, and KPI targets.
• Execute and optimise paid campaigns across Meta, Google, Pinterest, YouTube and TikTok, reallocating spend based on performance to hit targets.
• Hands-on SEO and SEM initiatives to support external digital channel efforts.
• Manage day-to-day bid strategies and channel budget pacing.
• Rebuild and own Meta/Instagram remarketing activity.
• Work with in-house creative teams to test and improve ad creatives for higher ROAS.
• Own paid and organic search reporting—build dashboards, track ROAS, CAC and keyword performance.
• Champion AI-enabled testing and experimentation to maximize impact.
• Flag new digital opportunities and competitive intelligence.
• Collaborate with tech, product, customer care, and operations to align marketing initiatives with broader strategy.

Skills

Paid media management

Google Marketing Suite

Meta (Facebook) ads

Budget optimization

AI in marketing

Analytics & reporting

Cross-functional collaboration

Job description

Sharp & Carter is seeking a Performance Marketing Specialist to own hands-on execution of paid media and SEO/SEM across Meta, Google, Pinterest, YouTube and TikTok in Sydney. You will translate strategy into high-performing campaigns, managing day-to-day spend and optimizing ROAS while improving conversion rates.

Collaborating with senior leadership and in-house creative teams, you will plan, test, and implement campaigns, analyze performance dashboards, and explore AI-enabled opportunities to