CRM Growth Lead - Healthcare Lifecycle

Careers-At-Eucalyptus; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

Eucalyptus is seeking a CRM Manager to own the full patient lifecycle for Juniper, from initial lead capture and onboarding through engagement, retention, churn intervention and reactivation. Sitting within Product Growth, you will own the CRM activity and build a data-driven lifecycle engine.

You will partner with Analytics, Growth, Product, Copy and Design to turn patient data into meaningful segments, run experiments to improve conversion and lifetime value, and guide lifecycle initiatives

Qualifications

• Minimum five years in CRM, lifecycle, retention or engagement marketing.
• Hands-on experience with Braze, Customer.io, Iterable, Klaviyo or similar.
• Experience running multi-cohort lifecycle programs with measurable outcomes.

Responsibilities

• Own CRM across the complete patient lifecycle from lead nurture to reactivation.
• Audit and improve communications for a coordinated patient experience.
• Design and optimise always-on lifecycle journeys across email, SMS, push and in-app.
• Develop segmentation strategies based on behaviour and lifecycle.
• Partner with Analytics to build a CRM decision engine using data.
• Build campaigns inside the CRM platform with triggers and personalisation.
• Create an experimentation playbook with hypotheses and tests.
• Establish holdouts and measurement for incremental CRM impact.
• Own CRM reporting for funnel conversion, retention and lifetime value.
• Translate performance data into actionable recommendations.
• Lead cross-functional delivery with Analytics, Copy, Design, Product.
• Maintain contact frequency, consent, list health and deliverability.

Skills

CRM lifecycle management

Segmentation

Experimentation

Cross-functional leadership

Data-driven decision making

Storytelling with data

Tools

Braze

Customer.io

Iterable

Klaviyo

Job description

Eucalyptus is seeking a CRM Manager to own the full patient lifecycle for Juniper, from initial lead capture and onboarding through engagement, retention, churn intervention and reactivation. Sitting within Product Growth, you will own the CRM activity and build a data-driven lifecycle engine.

You will partner with Analytics, Growth, Product, Copy and Design to turn patient data into meaningful segments, run experiments to improve conversion and lifetime value, and guide lifecycle initiatives