Lifecycle CRM Lead - Health & Wellness

Eucalyptus; Sydney; On-site; AUD 120,000 - 170,000; Full time

Job summary

Eucalyptus is seeking a CRM Manager to own the full patient lifecycle for Juniper, from lead capture and onboarding through engagement, retention, churn intervention and reactivation. You will set the strategy, work directly in the CRM platform, and turn patient data into meaningful segments to drive conversion and lifetime value.

In this senior, hands-on role you will partner with Analytics, Growth, Product, Copy and Design, shaping how the CRM function grows and how lifecycle initiatives are

Qualifications

• 5+ years in CRM, lifecycle or engagement marketing.
• Hands-on with a marketing automation platform (CRM).
• Experience owning multi-cohort lifecycle programs.
• Strong segmentation instincts and audience building.
• Ability to read dashboards and diagnose funnel drop-off.
• Knowledge of deliverability, governance and best practices.
• Experience measuring CRM against business outcomes.
• Practical experimentation mindset and hypotheses testing.

Responsibilities

• Own CRM across the complete patient lifecycle including nurture, onboarding, engagement, retention, churn prevention and reactivation.
• Audit and improve communications for a coordinated patient experience.
• Design, build and optimise always-on lifecycle journeys across email, SMS, push and in-app channels.
• Develop segmentation strategies based on patient behaviour and lifecycle stage.
• Partner with Analytics to build a CRM decision-making engine using data.
• Build and maintain campaigns directly within the CRM platform with triggers and personalization.
• Create an experimentation playbook with hypotheses, tests and outcomes.
• Establish holdouts and measurement approaches for incremental impact.
• Own CRM reporting across funnel, retention, reactivation and lifetime value.
• Translate performance data into clear recommendations for growth.
• Lead cross-functional delivery with Analytics, Copy, Design and Product teams.
• Maintain governance on contact frequency, consent, and deliverability in healthcare.

Skills

CRM strategy

Lifecycle marketing

Retention optimization

AB testing

Analytics dashboards

Tools

Braze

Customer.io

Iterable

Klaviyo

Job description

Eucalyptus is seeking a CRM Manager to own the full patient lifecycle for Juniper, from lead capture and onboarding through engagement, retention, churn intervention and reactivation. You will set the strategy, work directly in the CRM platform, and turn patient data into meaningful segments to drive conversion and lifetime value.

In this senior, hands-on role you will partner with Analytics, Growth, Product, Copy and Design, shaping how the CRM function grows and how lifecycle initiatives are