CRM Lifecycle Architect – HealthTech Growth

Careers at Eucalyptus; New South Wales; On-site; AUD 120,000 - 160,000; Full time

Job summary

Eucalyptus is seeking a CRM Manager to own the full patient lifecycle for Juniper, from lead capture through onboarding, engagement, retention, churn prevention and reactivation. You will build a data-driven lifecycle engine, run experiments, and partner with Analytics, Growth, Product, Copy and Design to shape the CRM function.

This senior, hands-on individual contributor role involves setting strategy, operating in the CRM platform, and translating patient data into meaningful segments to

Qualifications

• At least five years of CRM, lifecycle, retention or engagement marketing in a consumer-focused business.
• Hands-on experience with a CRM/marketing automation platform (Braze/Customer.io/Iterable/Klaviyo or similar).
• Experience owning sophisticated lifecycle programs with multiple cohorts and journeys.
• Strong segmentation instincts and ability to translate data into audiences.
• Ability to diagnose funnel drop-off via dashboards and estimate impact.

Responsibilities

• Own CRM across the full patient lifecycle from lead nurture to reactivation.
• Audit and improve communications for a coordinated, relevant experience.
• Design and optimise always-on lifecycle journeys across email, SMS, push and in-app channels.
• Develop segmentation strategies based on behaviour and lifecycle stage.
• Build CRM decisioning with analytics data to optimise messages, channels and timing.
• Lead cross-functional delivery with Analytics, Copy, Design, Product and others.

Skills

CRM

Lifecycle marketing

Segmentation

AB testing

Data-driven

Cross-functional

Tools

Braze

Customer.io

Iterable

Klaviyo

Job description

Eucalyptus is seeking a CRM Manager to own the full patient lifecycle for Juniper, from lead capture through onboarding, engagement, retention, churn prevention and reactivation. You will build a data-driven lifecycle engine, run experiments, and partner with Analytics, Growth, Product, Copy and Design to shape the CRM function.

This senior, hands-on individual contributor role involves setting strategy, operating in the CRM platform, and translating patient data into meaningful segments to