CRM Lifecycle Lead for Health & Wellness

Eucalyptus; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Learning budget and conferences

Parental leave and wellbeing programs

Career development support

Job summary

Eucalyptus is seeking a seasoned CRM Manager to own the full patient lifecycle for Juniper, building a data-driven lifecycle engine and running experiments to improve conversion, retention, and lifetime value. This senior, hands-on role sits within Product Growth and partners with Analytics, Growth, Product, Copy and Design.

You will design and optimize lifecycle journeys across email, SMS, push and in-app channels, establish segmentation rules, and maintain high standards for consent and

Qualifications

• At least five years of CRM, lifecycle, retention or engagement marketing experience.
• Hands-on experience with a CRM or marketing automation platform.
• Experience owning multi-cohort lifecycle programs.
• Strong segmentation instincts and ability to translate data into audiences.
• Experience measuring CRM impact on conversion, retention and LTV.

Responsibilities

• Own CRM across the complete patient lifecycle from lead nurture to reactivation.
• Audit and improve communications for coordinated patient experience.
• Design and optimise always-on lifecycle journeys across email, SMS, push and in-app channels.
• Develop segmentation strategies based on patient behaviour and lifecycle stage.
• Partner with Analytics to build our CRM decision-making engine using patient data.
• Build and maintain campaigns within our CRM platform with triggers and personalization.
• Create an experimentation playbook for CRM with hypotheses and tests.
• Establish measurement approaches to understand incremental impact of CRM.
• Own CRM reporting across funnel conversion, retention, reactivation and LTV.
• Lead cross-functional delivery with Analytics, Copy, Design and Product.

Skills

CRM strategy

Lifecycle marketing

Data segmentation

Experimentation

Cross-functional leadership

Communication skills

Tools

Braze

Customer.io

Iterable

Klaviyo

Job description

Eucalyptus is seeking a seasoned CRM Manager to own the full patient lifecycle for Juniper, building a data-driven lifecycle engine and running experiments to improve conversion, retention, and lifetime value. This senior, hands-on role sits within Product Growth and partners with Analytics, Growth, Product, Copy and Design.

You will design and optimize lifecycle journeys across email, SMS, push and in-app channels, establish segmentation rules, and maintain high standards for consent and