CRM & Digital Experience Lead for Major Events

Pont3 Pty Ltd; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work with up to 2 days WFH

6 weeks annual leave

ASICS running shoes & event apparel

Central Sydney CBD office with breakk"

Job summary

Pont3 Pty Ltd is seeking a CRM & Digital Experience Manager to shape customer journeys and boost registrations across our events. You’ll own CRM and website channels, working hands-on to design campaigns, automate communications and analyse performance.

Based in Sydney, you’ll collaborate with marketing, tech and partners to optimise UX, conversions and engagement across the event lifecycle while delivering tangible improvements in retention and participation.

Qualifications

• 4-5 years of CRM/digital marketing experience.
• Hands-on CRM campaigns, journeys and automation.
• Experience with websites and CMS platforms.
• Strong understanding of digital marketing and conversions.
• Excellent written communication and content creation skills.

Responsibilities

• Own CRM strategy and execution across events, from acquisition to retention.
• Develop customer journeys, emails, segments and personalised paths.
• Manage Pont3 event websites, landing pages and registration flows.
• Analyze data to optimise campaigns, UX and conversion.
• Collaborate with commercial teams for CRM activations and partnerships.
• Produce reporting and dashboards with insights and recommendations.

Skills

CRM campaigns

Lifecycle marketing

Web analytics

Content writing

Data analysis

Project management

Tools

MailChimp

Race Roster

Wix

GA4/Google Analytics

Tag Manager

Search Console

Excel

Job description

Pont3 Pty Ltd is seeking a CRM & Digital Experience Manager to shape customer journeys and boost registrations across our events. You’ll own CRM and website channels, working hands-on to design campaigns, automate communications and analyse performance.

Based in Sydney, you’ll collaborate with marketing, tech and partners to optimise UX, conversions and engagement across the event lifecycle while delivering tangible improvements in retention and participation.