CRM & Digital Experience Manager

Pont3 Pty Ltd; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work with up to 2 days WFH

6 weeks annual leave

ASICS running shoes & event apparel

Central Sydney CBD office with breakk"

Job summary

Pont3 Pty Ltd is seeking a CRM & Digital Experience Manager to shape customer journeys and boost registrations across our events. You’ll own CRM and website channels, working hands-on to design campaigns, automate communications and analyse performance.

Based in Sydney, you’ll collaborate with marketing, tech and partners to optimise UX, conversions and engagement across the event lifecycle while delivering tangible improvements in retention and participation.

Qualifications

• 4-5 years of CRM/digital marketing experience.
• Hands-on CRM campaigns, journeys and automation.
• Experience with websites and CMS platforms.
• Strong understanding of digital marketing and conversions.
• Excellent written communication and content creation skills.

Responsibilities

• Own CRM strategy and execution across events, from acquisition to retention.
• Develop customer journeys, emails, segments and personalised paths.
• Manage Pont3 event websites, landing pages and registration flows.
• Analyze data to optimise campaigns, UX and conversion.
• Collaborate with commercial teams for CRM activations and partnerships.
• Produce reporting and dashboards with insights and recommendations.

Skills

CRM campaigns

Lifecycle marketing

Web analytics

Content writing

Data analysis

Project management

Tools

MailChimp

Race Roster

Wix

GA4/Google Analytics

Tag Manager

Search Console

Excel

Job description

Help shape the digital experience behind some of Australia's biggest participation events.

Pont3 is one of Australia's highly regarded event management organisations, delivering major mass participation events including the TCS Sydney Marathon presented by ASICS, Real Insurance Harbour 10 and Nike After Dark Tour.

We are looking for a CRM & Digital Experience Manager to help shape how hundreds of thousands of customers discover, enter and experience our events.This is a role for a digital marketer, not just a CRM operator. You'll sit at the intersection of customer, data, technology, content and marketing, creating digital experiences that drive registration, participation, engagement and retention.

The Role

Reporting to the Marketing Director, you'll own the day-to-day management and optimisation of Pont3's CRM and website channels, developing connected customer journeys across the full event lifecycle. This is a genuinely hands-on role. You'll think strategically while also getting into the detail: building campaigns, managing customer journeys, updating websites, analysing performance, testing ideas and continually looking for ways to improve the customer experience.

Key Responsibilities

• CRM & Lifecycle Marketing: Own CRM strategy and execution across the event portfolio, developing customer journeys from acquisition and registration through event day, post-event and retention. Build and optimise eDMs, automated communications, segmentation and personalised journeys.
• Website & Digital Experience: Manage and optimise Pont3’s event websites, landing pages and registration pathways. Work with internal teams, developers and agencies to improve UX, functionality and conversion.
• Digital Campaigns & Optimisation: Use CRM, website and campaign data to understand customer behaviour, test and optimise digital activity, support SEO and analytics initiatives, and deploy targeted Google Ads campaigns around key event moments.
• Commercial & Partner Activation: Work with the Commercial team to translate partnership objectives and contractual deliverables into effective CRM and digital activations, using segmentation and customer insights to create meaningful partner engagement.
• Reporting & Insights: Analyse CRM, website and campaign performance, develop reporting and dashboards, and turn data into clear insights and practical recommendations that improve engagement and registration conversion.

About You

• 4-5 years' experience in CRM, digital marketing, lifecycle marketing, website management, communications or a similar role.
• Hands-on experience managing CRM campaigns, customer journeys, automation and segmentation.
• Experience managing websites and CMS platforms.
• Strong understanding of digital marketing, customer journeys and conversion.
• Confident working with customer data and analytics and translating results into action.
• Excellent written communication skills with the ability to create compelling, customer-focused content.
• Highly organised and comfortable managing multiple campaigns, projects and deadlines.
• Creative, curious, commercially minded and always looking for a better way to do things.
• Collaborative, agile and resourceful, with a willingness to roll up your sleeves and get into the detail.
• Sydney-based and able to work collaboratively with our Sydney team.
• A genuine interest in events, running, fitness, sport or wellbeing.

Our Digital Ecosystem

You'll work across MailChimp, Race Roster, Wix, GA4/Google Analytics, Tag Manager, Search Console, customer databases, reporting and data visualisation, landing pages and conversion journeys. You don't need to be an expert in every platform. We're looking for someone who is technically confident, curious and able to learn quickly.

Why Join Us

At Pont3, we believe sport is a force for good. We're a small, close-knit team working on some of Australia's biggest events, with a culture that values collaboration, diversity, inclusion and wellbeing.

• Hybrid work with up to 2 days WFH, with a minimum of 4 days in the office during key event delivery periods.
• 6 weeks of annual leave in recognition of event delivery requirements.
• ASICS running shoes and high-performance event apparel provided.
• Centrally located Sydney CBD office with breakfast, snacks and a collaborative, open-plan team environment.

You'll also have the opportunity to take real ownership of CRM and digital experience, working in a small team where you can genuinely influence the customer journey and shape how things are done.

If you're passionate about creating great customer experiences, curious about what makes people click, register, return and engage, and ready to make a genuine impact, we'd love to hear from you.