CRM & Lifecycle Architect - Hybrid with National Impact

Australian Tourism Data Warehouse Pty Ltd; Brisbane; Hybrid; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Hybrid work environment

Job summary

ATDW is Australia’s national tourism data and content platform. We’re seeking a hands-on CRM & Customer Lifecycle Manager to transform how we engage with more than 35,000 tourism businesses and partners.

You’ll own CRM workflows, build journeys and segmentation, and produce targeted lifecycle communications. This is an individual contributor role in a small team, focusing on practical delivery rather than briefing others.

Qualifications

• Experience in CRM, lifecycle marketing, customer engagement, marketing automation or related discipline.
• Ability to configure CRM workflows and automations.
• Experience with customer data and segmentation.
• Strong written and concise communications.
• Ability to analyze results and act on them.

Responsibilities

• Own and continuously improve ATDW’s CRM and customer data.
• Build meaningful customer segments, automated workflows and lifecycle journeys.
• Use customer behaviour, feedback and support data to identify friction and opportunities.
• Create targeted email, product and lifecycle communications.
• Build reporting around engagement, customer behaviour and CX measures.
• Produce clear everyday content using Canva or Figma.
• Collaborate with Product, Customer Success, Transformation and Distribution.

Skills

CRM systems

Lifecycle marketing

Customer engagement

Marketing automation

Data analysis

Clear communication

Tools

Intercom

Canva

Figma

Job description

ATDW is Australia’s national tourism data and content platform. We’re seeking a hands-on CRM & Customer Lifecycle Manager to transform how we engage with more than 35,000 tourism businesses and partners.

You’ll own CRM workflows, build journeys and segmentation, and produce targeted lifecycle communications. This is an individual contributor role in a small team, focusing on practical delivery rather than briefing others.